Manager, Digital Experience

Job Summary
This role is responsible for leveraging owned digital platforms to support weekly+ consumer growth, orchestrate end-to-end consumer digital experience and drive operational excellence. This role needs to collaborate with cross-functional teams including but not limited to Marketing Categories, IMX, MarTech and other teams as well as external agencies/vendors to ensure seamless integration of digital solutions and achieve the company's digital objectives.

Responsibilities

• Support and execute the digital strategy aligned with business goals and industry trends. Identify opportunities to streamline processes, enhance consumer experiences, and drive operational efficiencies through digital initiatives.
• Collaborate with marketing teams and agencies to adapt and deliver marketing campaigns across owned digital platforms.
• Lead and drive our own digital platform's campaigns and communications to drive member acquisition and increase user engagement.
• Influence brands / trade activations end-to end consumer connection plan based on consumer, shopper, and digital insights to build strong proposition & differentiation and accelerate platform recruitment and engagement.
• Champion a consumer-centric approach by analyzing consumer behaviors and feedback to identify pain points and opportunities for improving digital processes and interactions.
• Work closely with various departments to understand their digital operational needs and challenges, and develop solutions to address them. Foster strong relationships with key stakeholders to ensure successful adoption of digital tools and processes.
• Manage the end-to-end digital initiatives budget, ensuring efficient allocation of resources for projects, and providing financial oversight to ensure projects are executed within budget. Establish OKRs and metrics to assess the effectiveness of digital initiatives.
• Leverage platform data to generate business insights, support CRM communications, and enable effective consumer retargeting.
• Drive change management efforts to ensure smooth adoption of new digital processes and tools across the organization. Develop training programs and resources to enhance overall marketing teams' digital capabilities.

Requirements

• Passion for consumer-centered digital product design and a desire to advocate for the best consumer experiences.
• Minimum of 6-7 years proven experience as a Digital Transformation or Digital Operation Lead or similar role.
• Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders, coordinate dependencies and manage risks in complex environments.
• Deep understanding of user experience design, digital technologies, data analytics, and their applications in business growth and operational contexts.
• Strategic mindset with the ability to translate business objectives into actionable digital strategies and actions.
• Proven experience in leading and executing end-to-end marketing campaigns.
• Strong analytical skills with experience using data to drive CRM strategies and consumer retargeting.

Skills
Consumer Trends; Collaborative Leadership; End-to-End Testing; Consumer Segmentation; organization; Marketing; Marketing Strategies; Microsoft Office; Communication; People Management; Decision Making; Retail Marketing Strategy; Teamwork; Digital Strategy; Taking Initiative; Business; Marketing Campaigns; Budgeting; Integrated Marketing; Campaign Development; Digital Media Strategy; Digital Experiences; Data Driven; Analytics; Group Problem Solving; Social Media Strategies; Digital Platforms; Cross-Functional Teamwork

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.