Digital Manager

Hello. We're Haleon
. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we're uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.

About the role

We are looking for potential talent for Taiwan Haleon digital team.

Haleon Taiwan aims to be the most innovative, trusted, and digital-savvy team to lead the change in self-care. As an Assistant Digital Manager, you're responsible for dCom performance to drive Taiwan overall digital performance marketing, digital shelf, and digital capability building.

Role Responsibilities:

Performance Marketing

• Responsible for category/Brand growth in e-com channels by identifying performance marketing strategy and plan, includes Pureplay and omnichannel.
• Identify objectives, benchmark performance across digital media channels, and advise on measurement KPIs.
• Utilize media planning and buying tools in the development and implementation of paid media campaigns.
• Manage of media assets and coordinate with designers on the timely delivery of materials for implementation.
• Research and identify potential new innovative methodologies and tools that may be used to optimize digital media strategy and execution. Keep abreast and stay informed of industry best practices, changes, and opportunities.
• Closely collaborate with key account managers and key stakeholders among commercial function to ensure synchronization of full funnel resource.
• Collaborate with external partners (i.e. Google, Facebook, media agency…etc) to come up with digital innovation ideas to conduct breakthrough experiments and drive brand growth levers.

Digital Shelf management

• Responsible for digital shelf (FCP) KPIs among channels.
• Design digital shelf and translate brand digital assets into digital space to meet shopper behaviour and purchase journey.
• Have a customer-centric mindset and understand the essence of advertising is to "communicate" with real users and use this mindset to develop digital content strategy.

Digital capability building

• To identify digital capability needs and define& design optimal digital learning plan for Taiwan Haleon team under quarterly basis.
• Learning and sharing the relevant best case from above market forum to bring in new inspirations to Taiwan Haleon team.

Why you?

Basic Qualifications:

• At least 3 years of experience in digital media/ digital performance marketing, or media planning related.
• Deep understanding of performance marketing.
• Understand of dynamic of Taiwan FMCG eCommerce environment.
• CRM/ data-analytic/ social commerce experience is plus.

Preferred Qualifications:

• Growth mindset: keep pushing the boundary and strive to growth with media innovation and initiatives.
• Influencing Skill: good persuasion to key stakeholders with logical rationale.
• Ability to adapt fast-pathed working model with high learning ability and agility.

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.