Webmaster Manager, Digital Banking

Job Description
JOB SUMMARY
This position oversees SCB Taiwan website, EDM and push notification platforms to support the pan-bank request/communications for these digital channels

RESPONSIBILITIES
Strategy

• Own and manage digital channels. Support the retail and wealth product digital sales growth.

Business

• Platform management: Manage digital platforms including website, EDM, push notification and etc, from front-end content to back-end technical support. Responsible for ensuring timeliness of website requests deliveries. Ensure consistent implementations across channels.
• Integration: Understand the product and segment objective and strategy. Support business growth and drive digital sales and customer onboarding initiatives from website and own-media channels.
• Performance Tracking and Quality Assurance: Measure and analyse the online performance across the digital platforms by using analysis tool. Gather and manage digital platforms feedback through concept testing, analytics tools, and A/B testing. Monitor and report on digital platform KPIs (e.g., SEO ranking, web page traffic, EDM open rate etc.)
• Customization and Optimization: Improve customer satisfaction on our digital platforms. Identify areas for improvement, define short term action points and permanent fixes to remove pain points. Deliver efficient, easy, customer-focused content that add value.

Processes

• Implement behaviour-based engagement programs to facilitate channel migration and build a seamless omni-channel experience that lay the foundation of digital cross-sell opportunity.

People & Talent

• Effective team player and collaborator
• Strong personal integrity
• Strong written and verbal communication skills
• Can effectively communicate business and technical information across the organization, being sensitive to the needs of unique audience.

Risk Management

• Training and Documentation: Develop and deliver training for the users and create detailed documentation to support ongoing platform management and troubleshooting.

Governance

• Oversee & track website and own media channels' requests timelines, resolve impediments / blockers, ensure request deliveries.
• Very good understanding of change management and project management.
• Identify, analyse, prepare risk mitigation tactics and manage anticipated resistances.

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group's Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
• Lead to achieve the outcomes set out in the Bank's Conduct Principles

Key Stakeholders

• Business Process Owners
• Business Unit Heads
• Country stakeholders: Retail and Wealth Products, Marketing, Affluent and etc.
• Technology Teams

Qualification

• Education - A bachelor's degree in any discipline
• At least 3 years of working experience in financial services or digital-related industry.
• Passion for mobile and web customer experience and technologies in a CX-driven environment.
• Strong knowledge and understanding of web concepts (e.g., SEO), technology (e.g., HTML), analytic tools (e.g., Google Analytics, Adobe Analytics) and best practices.
• Strong attention to detail and commitment to delivering high-quality work.
• Ability to think strategically and creatively with strong problem-solving skill. Proactive and self-motivated learner.
• Excellent communication and interpersonal skills. Proven experience in stakeholder management experience.
• Languages - Chinese & English

Role Specific Technical Competencies

• Data Analysis
• Client Experience
• Adobe Analysis / Google Analysis / Adobe Target
• SEO

About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together We

• Do the right thing
  and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle,
  continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together,
  we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer
In line with our Fair Pay Charter,
we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance,
  with flexible and voluntary benefits available in some locations.
• Time-off
  including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working
  options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support
  through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture
  to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation,
  one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Profile Description
Standard Chartered Bank