SA11899 Digital Experience Specialist
2 days ago
工作說明
We're looking for a Digital Experience Specialist who can optimize user journeys and content performance across ASUS digital and social channels. This role ensures seamless transitions from discovery to commerce, helping users move effortlessly from inspiration to action. You'll be the architect of cross-channel experiences that convert attention into engagement and engagement into sales.
Key Responsibilities
- Develop and operationalize channel strategies for Instagram, YouTube, and TikTok defining content formats, publishing rhythms, and SEO best practices.
- Optimize shopper journeys within and across channels, ensuring frictionless movement from social discovery to website interaction and purchase.
- Lead personalization pilots that tailor content and experiences based on user behavior, segment, and lifecycle stage.
- Collaborate with CRM, eShop, and content teams to align messaging and UX across touchpoints.
- Own and improve key metrics including:
- Social SEO optimization
- Social-to-website click-through rate (CTR)
- Website engaged sessions, key event %, add-to-cart %
需求條件
- Demonstrated ability to design and optimize digital journeys across social and owned platforms.
- Experience using behavioral data to inform UX and content decisions.
- Familiarity with personalization frameworks and tools (e.g., Adobe Target, Dynamic Yield, or similar).
- Strong understanding of social SEO and how it drives discoverability and engagement.
- Experience with web analytics platforms (GA4, Adobe Analytics)
- Bonus: Social performance tools (Emplifi, VidIQ, etc.).
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