Branding and Digital Marketing Professional

Position Overview

ADLINK Technology is seeking a passionate individual to support ADLINK's external-facing global digital platforms, including the corporate website, e-commerce store, or any other customer facing web-based platform. This role focuses on ensuring a smooth, user-friendly experience across platforms by coordinating updates, assisting SBU/RBU marketers, and working closely with IT and developers on refinements and enhancements.

You will act as an
enabler
for SBU/RBU marketers—providing guidance, troubleshooting support, and usability improvements—while also contributing hands-on with HTML edits, testing, and quality control. The ideal candidate has a strong eye for detail, cares about user experience, and enjoys making digital platforms intuitive, consistent, and brand-aligned.

Core Focus Areas

UI/UX Enhancements & SEO Focus (80%)

• Continuously improve website, e-commerce, partner hub, and blog site usability, ensuring consistent navigation, responsive design, and user-friendly layouts.
• Collaborate closely with the SEO agency on both on-page and off-page enhancements, including metadata optimization, internal linking, keyword placement, backlinks, and technical audits.
• Support measurable SEO growth by:
• Increasing organic traffic by X% year-over-year.
• Improving Core Web Vitals scores and page load speed across key pages.
• Maintaining updated meta tags, schema, and keyword coverage for target campaigns.
• Monitor and Report performance with GA4 and GTM, using insights to propose UX improvements (e.g., reducing bounce rates, improving navigation flow).
• Act as the first point of contact for SBU/RBU marketers needing support with landing page updates, asset uploads, or campaign setup.
• Troubleshoot platform issues and coordinate fixes with IT and developers.
• Support QA testing, requirement documentation, and validation of new features.
• Ensure pages and forms follow compliance requirements (privacy, cookie, data collection).
• Provide guidance and documentation to help marketers use platforms effectively.
• Increase the conversion rate from website traffic to Request for Quotation based on the user experience improvement.

Brand Messaging & Corporate Identity Consistency (20%)

• Ensure all digital content, layouts, and templates adhere to ADLINK's CI standards.
• Manage and update global CI assets (logos, templates, brand guidelines) to ensure 100% compliance across web-based platforms.
• Provide quarterly reviews and audits of digital assets to ensure consistent application of brand identity. Enable SBU/RBU marketers by supplying ready-to-use CI-compliant templates and assisting in applying brand messaging correctly.

Required Qualifications

Experience
: 1–3 years in digital marketing, website management, or related role (internship experience acceptable).

Education
: Bachelor's degree in Marketing, Communications, Information Management, or a related field.

Technical Skills
:

• Basic proficiency in HTML/CSS for content formatting and troubleshooting.
• Familiarity with CMS platforms and e-commerce systems (Shopify preferred).
• Basic knowledge of SEO best practices and analytics tools (GA4, GTM).
• Understanding of UI/UX principles and usability testing.
• Language Skills
  : TOEIC 700+ or equivalent English proficiency.

Key Attributes

• Detail-Oriented
  : Strong eye for layout, consistency, and user experience.
• Problem-Solver
  : Able to troubleshoot platform issues and coordinate timely resolutions.
• Collaborative
  : Comfortable working closely with IT, developers, and SBU/RBU marketers
• Service-Minded
  : Focused on enabling internal marketers by providing guidance, support, and documentation.
• Analytical
  : Uses data insights to recommend UI/UX refinements and SEO improvements.
• Proactive Learner
  : Eager to grow skills in web management, UX, and digital marketing.

Key Performance Indicators (KPIs)

• Conversion Performance:
  Improved conversion rates on key goals (e.g., form submissions, inquiries, downloads, partner logins, e-store transactions) through better UX design.
• Product Accessibility:
  Increased user success rate in finding product information, measured by reduced bounce rate, higher time on product pages, and improved click-through to related assets.
• SEO Impact
  : Growth in organic traffic and keyword rankings through on-page/off-page enhancements with SEO agency.
• Operational Efficiency
  : Timely resolution of platform issues and successful rollout of usability refinements in collaboration with IT/developer teams.
• Stakeholder Satisfaction
  : At least 80% positive feedback from SBU/RBU marketers on platform support and usability improvements.

Growth Opportunities

• Gain hands-on experience in global website, e-commerce, and partner platform management.
• Develop expertise in UI/UX design, SEO, and digital analytics with agency and cross-team collaboration.
• Expand technical skills in HTML, CMS, and platform operations.
• Build a career path toward web project management, digital marketing strategy, or UX/UI specialization.