Digital Marketing Manager

2 days ago

Taipei Taipei City, Taiwan Outo Full time NT$120,000 - NT$240,000 per year

About Outo

We are Outo, challenging the traditional group tour and fully independent travel (FIT) models. Our goal is to become the largest
"New-Style Independent Travel"
brand in the global Chinese-speaking market. We are one of the fastest-growing teams in the Asian travel industry, utilizing an innovative "New-Style Independent Travel" model that combines the advantages of both group tours and free independent travel. We help our customers enjoy 100% of the fun of free travel with zero planning effort.

Our rapid growth stems from our mission to revolutionize outdated travel models, a mission that unites an exceptional and passionate team. Our team operates lean, fast, and is driven by data-based decision-making, committed to innovating how people take leisure trips. We have successfully helped over 4,000 customers from countries including Taiwan, Hong Kong, Singapore, Malaysia, the US, and Australia enjoy travel in ways they never imagined.

Responsibilities

【Digital Marketing Strategy & Execution】

  • Develop and execute overall digital marketing strategies, primarily focusing on
    Google and Meta
    platforms, supplemented by multi-media channels such as LINE, YouTube, and Programmatic advertising.
  • Establish advertising budgets and media schedules, continuously monitor and optimize campaign performance to improve ad efficiency.
  • Precisely define audience segmentation and retargeting lists, performing
    A/B Tests
    to optimize conversion rates.
  • Monitor the proposal and execution quality of ad creatives and
    Digital Campaigns
    , ensuring alignment with brand tone and expected results.
  • Continuously research travel industry trends to identify highly effective media mixes and enhance overall customer acquisition efficiency.

【Data Tracking & Performance Analysis】

  • Establish and optimize dashboards for
    GA4, GSC, and Looker Studio
    , enhancing the data tracking infrastructure.
  • Manage, track, and analyze campaign data from various ad platforms and the customer journey on the website, regularly producing advertising and traffic analysis reports.
  • Provide
    Actionable Insights
    and optimization suggestions, driving marketing decisions through data.

【Cross-Department Collaboration & Communication】

  • Collaborate closely with teams in Community/Social Media, Product Planning, Journey Planning, and Website Operations, coordinating resources to advance marketing projects.
  • Regularly provide marketing data insights to support the decision-making and planning of various departments.

Qualifications

  • 5+ years
    of hands-on digital marketing experience.
  • Proficiency in the Taiwan digital advertising ecosystem and major ad channels (
    Google, Meta, LINE, YouTube
    ).
  • Expert-level operational skills with
    GA4, GSC, Looker Studio, and Meta Ads Manager
    .
  • Excellent advertising data analysis capabilities, able to translate data into concrete
    Actionable Insights
    .
  • Strong project management and cross-department communication/coordination skills.

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