Digital Marketing Manager

6 hours ago

Taipei Taipei City, Taiwan Cooler Master Full time NT$38,400,000 - NT$67,200,000 per year

About the Role

As Digital Marketing Manager for Global, you will lead the regional digital strategy—driving awareness, engagement, and conversion across online platforms.

You will oversee media planning, campaign execution, and performance optimization, working closely with Global Marketing, E-commerce, Product, and Creative teams.

This role blends analytical discipline with creative execution to grow Cooler Master's digital presence and ROI across key markets.

Key Responsibilities


• Own the digital marketing strategy and calendar for Global, aligned with global objectives.


• Plan and execute paid media campaigns across search, social, programmatic, and video platforms.


• Manage always-on digital presence—website, SEO, retargeting, affiliate, and email marketing.


• Coordinate with Product and Channel Marketing to support launches, promotions, and e-commerce goals.


• Work with Creative and Social teams to ensure consistent visuals and messaging across touchpoints.


• Monitor campaign performance and provide data-driven insights and optimizations.


• Manage agency or vendor relationships, ensuring quality execution and ROI.


• Track and report digital KPIs—traffic, engagement, CTR, conversion, and ROAS.


• Stay ahead of emerging digital trends and tools relevant to the gaming and PC ecosystem.

Qualifications

  • Fluent in English (written and verbal); capable of communicating with global teams and external partners.
  • 5+ years of experience in digital marketing or paid media, ideally within the gaming or tech industries.
  • Proficient in running global campaigns across major platforms (Google Ads, Meta, TikTok, X, Reddit).
  • Hands-on experience with media planning, execution, bid management, and budget optimization across multiple countries/markets.
  • Strong understanding of attribution models, tracking setup, and campaign performance metrics.
  • Highly analytical with strong problem-solving skills; confident in deriving data-driven recommendations.
  • Exceptionally detail-oriented, organized, and capable of managing multiple fast-moving projects.
  • Agile, proactive, and comfortable working in a dynamic environment with shifting priorities.

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