Digital Marketing Manager

Position Summary

This is a critical, hands-on role responsible for leading the digital transformation agenda in Taiwan. The Digital Engagement Manager will work in close collaboration with brand teams to design and execute impactful, omnichannel customer journeys. As the local champion for our digital ecosystem, this role will drive strategy, foster innovation, and use data and AI to optimize engagement and support business growth.

Additionally, this position will act as the Product Manager for designated mature products, responsible for leveraging innovative digital communication tools to engage Healthcare Professionals (HCPs) and achieve sales goals.

Key responsibilities included but not limited to:

1. Digital & Omnichannel Strategy and Execution

• Drive omnichannel customer engagement: Develop, implement, and orchestrate end-to-end customer journeys across multiple channels, with a strong focus on enhancing the email channel for maximum impact and engagement.
• Enhance segmentation and content creation: Champion a data-driven approach to segmentation, guiding brand teams to create personalized and impactful content for different customer personas and their journey stages.
• Accelerate content creation: Maximize our digital content hub and approved graphic design tools to accelerate in-house content creation and adaptation.
• Expand digital engagement beyond email: Proactively extend customer engagement into new channels, including instant messaging, webinars, and dedicated portals, ensuring a seamless and cohesive experience.
• Extend digital reach: Develop and execute strategies to expand our digital reach beyond our current HCP target list, specifically engaging pharmacists and other key stakeholders.
• Leverage analytics & AI: Use analytics and AI to gain deeper customer insights, optimize engagement, and directly support business growth and brand life cycle management strategies.

2. Gen AI & Technology Adoption

• Drive AI roadmap: Lead the development and execution of our local AI roadmap through new training and initiatives.
• Maximize Gen AI tools: Act as the local expert for our Generative AI tools, training and empowering internal functions to efficiently create high-quality digital content and assets.
• Roll out and optimize new digital technologies: Lead the local roll-out, adoption, and optimization of new global digital technologies integrated with our CRM, strengthening our customer engagement and overall experience.

3. Team Collaboration and Mentorship

• Cross-functional leadership: Collaborate closely with brand, sales, medical, and regulatory teams to ensure a unified and compliant digital strategy.
• Ensure alignment with corporate processes: Work with local and regional compliance, legal, IT, and digital teams to ensure all digital initiatives align with our regional and corporate processes and guidance
• Capability building: Train and mentor internal stakeholders on best practices for omnichannel marketing, data-driven decision-making, and the effective use of digital platforms and tools.

4. Mature Product Management

• Mature Product Growth & Promotion:
  Develop data-driven marketing and promotional strategies to sustain and grow mature brand performance. Leverage omnichannel HCP engagement, KPI tracking, and campaign ROI analysis to reinforce product value proposition and support sales achievement.
• Financial & ROI Management:
  Oversee annual marketing and operational budget planning, track and optimize resource allocation, and conduct ROI analysis to ensure cost-effectiveness and business impact. Partner with Finance to align forecasts and contribute to revenue growth targets.

Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5-7 years of experience in digital marketing or brand management, with a strong track record of designing and executing omnichannel strategies within the pharmaceutical or healthcare industry.
• Hands-on experience with marketing automation and CRM platforms (familiarity with email marketing automation tools is a strong asset).
• Strong analytical skills with the ability to translate data into actionable insights and a demonstrable interest in AI/Gen AI.
• Excellent project management, communication, and cross-functional collaboration skills.
• Demonstrable experience managing a product P&L, including forecasting and budget management.
• Good command of English language (both written and verbal)