Digital Marketing Manager

1 week ago

Taipei Taipei City, Taiwan 途风旅游Toursforfun Full time NT$1,200,000 - NT$2,400,000 per year

【Responsibilities】

  1. Oversee overseas growth initiatives, execute overall market strategies, and achieve growth targets.
  2. Conduct local OTA industry and consumer insights analysis, drive localization of products, content, and marketing campaigns, and develop channel strategies for traffic growth.
  3. Manage overall brand building, performance advertising, media communication, and marketing activities.
  4. Expand growth channels, manage SEO/SEM, social media traffic acquisition, and ad campaigns (Google/Facebook/TikTok/Instagram, etc.).
  5. Monitor the company's marketing budget and be accountable for overseas market growth and ROI.

  6. Data-driven approaches and risk control:

  7. Develop overseas data dashboards to monitor key metrics.

  8. Anticipate policy risks and ensure compliant operations.

  9. Team management and cross-regional collaboration:

  10. Build and manage overseas channel operations teams, establishing performance evaluation standards.

  11. Coordinate resources with domestic product, design, and technical teams to facilitate efficient cross-time zone collaboration.

【Requirements】

  1. Bachelor's degree or higher in Marketing or a related field, with familiarity in the OTA industry and European/North American markets.
  2. 5+ years of experience in marketing and growth, with team management experience of 20+ people, and a proven track record of leading cases in European/American markets with annual GMV exceeding $50 million.
  3. Strong sensitivity to the OTA market, with the ability to keenly grasp market dynamics and demonstrate outstanding market analysis skills.
  4. Background in travel/e-commerce/online platforms; regional or global work experience is preferred. Extensive entertainment marketing experience and network resources are advantageous.
  5. Ability to lead and influence cross-functional/cross-regional teams and senior partners with diverse backgrounds to drive effective working methods and business outcomes.
  6. Language requirements: English and Mandarin.

About Tours4fun:

Tours4fun, founded in Los Angeles, USA in 2006, has since established offices in Chengdu, China, and Cebu, Philippines, dedicated to becoming the world's leading platform for booking local guided tours.
In 2013, it secured strategic investment and a controlling stake from Ctrip (now Group), becoming a key player in 's North American and global expansion.

The company's platform ecosystem includes Web, App, and WeChat Mini Programs, with the Web platform available in Chinese, English, and Spanish. Tours4fun offers over 15,000 tour and vacation products across its three language sites. Its customer base primarily consists of:

Chinese-speaking travelers in North America and overseas,

English-speaking travelers in North America and Asia,

Spanish-speaking travelers in Latin America and Europe.

With a marketing matrix covering major overseas media and 24/7 multilingual customer support (English, Chinese, Spanish), Tours4fun has successfully served over 3.5 million travelers worldwide to date.

We Offer:

  1. Global Platform:

Tours4fun boasts a vast user base and strong brand influence, providing ample opportunities for professional growth.

  1. Competitive Compensation:

Market-competitive salary, performance bonuses, and project-based incentives.

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