Digital Content

Position:Digital Content & Event Marketing SpecialistJob Description:What You’ll Be Doing1. SEO & Digital Content Development• Develop SEO and content growth strategies for EE Times Taiwan, EDN Taiwan, and EE Times Asia websites.• Utilize tools such as Ahrefs, Google Trends, GA4, GSC, and SimilarWeb to analyze and optimize organic traffic.• Plan keyword growth initiatives, guide article structure, and enhance content depth and quality.• Track content performance and provide insights and strategic recommendations.2. Social Media Management & Multi-Platform Promotion• Formulate social media content strategies and growth plans to strengthen brand image and audience engagement.• Manage multi-platform presence (Facebook, LinkedIn, Instagram, YouTube Shorts, etc.) to expand audience reach.• Design differentiated content strategies based on platform characteristics to increase exposure and conversion rates.• Regularly analyze social media performance data and provide optimization suggestions and reports.3. Integrated Event Marketing & Brand Promotion• Participate in integrated marketing planning for annual tech conferences, award ceremonies, and other key events.• Plan online promotional content before and after events (EDMs, social media posts, SEO articles).• Track campaign and registration performance, leveraging data to refine marketing strategies.• Support on-site engagement and highlight content planning to strengthen brand connection with audiences.4. Cross-Department Collaboration & Content Innovation• Work closely with editorial, design, and sales teams to drive innovative content projects and SEO experiments.• Explore innovative applications of AI and data analytics in content creation, promotion, and performance tracking.• Support overall digital marketing strategies to enhance the integration and effectiveness of website and event campaigns.What We Are Looking For• 3–5 years of experience in content marketing, SEO, social media, or digital marketing.• Proficient in analytics tools such as GA4, GSC, Ahrefs, SimilarWeb, and Google Trends.• Strong analytical and logical thinking skills, able to derive insights and optimization strategies from data.• Skilled in SEO writing and keyword planning, with understanding of content visibility and performance correlation.• Familiar with major social media platforms including LINE, Facebook, LinkedIn, Instagram, and YouTube Shorts.• Experience in social media advertising (LINE, Meta Ads, LinkedIn Ads, Google Ads), capable of planning targeted campaigns using GEO targeting.• Ability to analyze ad performance, conversion rates, and audience behavior, providing data-driven reports and improvement plans.• Proficient in short video planning, shooting, and editing (using tools such as mobile devices, CapCut, Premiere, or PowerDirector).• Capable of independently executing digital marketing projects with strong communication and teamwork skills.【Preferred Qualifications】• Strong English reading and writing skills; able to understand global technology industry trends.• Familiarity with WordPress or CMS backend management.• Understanding of GEO marketing analysis and cross-market content strategy (e.g., adjusting tone and messaging for audiences in Taiwan, Southeast Asia, etc.).• Hands-on experience using AI tools (e.g., ChatGPT, Gemini, Perplexity, etc.) for content or marketing purposes.• Proven record of improving website organic traffic, social media engagement, or event registration conversion rates.• Experience in event marketing or brand promotion, with understanding of online–offline integrated campaigns.• Background in media, B2B, or technology industries is a strong plus.What’s In It For YouAt Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.About AspenCore AspenCore, a subsidiary of Arrow Electronics, is a unique collection of brands and products that have set the standard in meeting the demands of today’s engineers. We reach over 15 million technologists, designers, engineers, and managers. We connect this electronics community to reliable news, authoritative analysis, industry trends, and daily information on new technology.We are the voice of record for the electronics industry. We are the largest electronics industry Media, Creative and SaaS Group in the world.Learn more at https://aspencore.comAbout ArrowArrow Electronics, Inc. (NYSE: ARW), an award-winning Fortune 154 and one of Fortune Magazine’s Most Admired Companies. Arrow guides innovation forward for over 220,000 leading technology manufacturers and service providers. With 2024 sales of USD $27.9 billion, Arrow develops technology solutions that improve business and daily life. Our broad portfolio that spans the entire technology landscape helps customers create, make and manage forward-thinking products that make the benefits of technology accessible to as many people as possible. Learn more at www.arrow.com.Our strategic direction of guiding innovation forward is expressed as Five Years Out, a way of thinking about the tangible future to bridge the gap between what's possible and the practical technologies to make it happen. Learn more at https://www.fiveyearsout.com/. For more job opportunities, please visit https://careers.arrow.com/us/en.Location:TW-Taipei, Taiwan (Zhongxiao E Rd) eMediaTime Type:Full timeJob Category:Business Support