XPG Brand Marketing AM

2 days ago

Neihu District Taipei City, Taiwan ADATA Technology Co., Ltd. Full time NT$120,000 - NT$360,000 per year

About XPG

XPG, a brand by ADATA, creates high-performance systems, components, and peripherals for gamers and tech enthusiasts worldwide. Our award-winning designs combine reliability, innovation, and AI-driven performance. Committed to sustainability, we use eco-friendly materials and energy-efficient processes to build a greener future.

Position Summary

We are seeking a visionary Brand Marketing Manager to lead XPG's global brand strategy and elevate its presence in the gaming and tech community. This role oversees a passionate marketing team, driving creative strategies that strengthen brand awareness and create impactful marketing initiatives to engage with community. The ideal candidate is both a strategic thinker and a hands-on leader —capable of inspiring a team, leveraging data and AI tools, and executing integrated campaigns that push XPG's brand to new heights.

Key Responsibilities

  • Lead and refine global brand strategy to continuously strengthen XPG's market presence and brand identity.
  • Oversee global PR, media, and KOL strategies to ensure consistent and impactful communication.
  • Lead strategic product launch initiatives that drive global media visibility through reviews, creator partnerships, and cross-brand collaborations to strengthen product and brand impact.
  • Lead and mentor the brand marketing team to deliver successful global events, including Computex, CES, and other strategic exhibitions.
  • Lead high-impact digital marketing initiatives — overseeing team efforts to create community-engaging social content and paid campaigns aligned with XPG's global growth strategy.
  • Oversee and safeguard brand guidelines and brand assets, including the development and management of brand character IP.
  • Drive cross-brand and cross-industry collaborations that amplify brand reach and storytelling.
  • Collaborate with internal and regional teams to align brand strategy with product, sales, and regional marketing goals.
  • Track and analyze marketing performance, ensuring data-driven optimization and clear ROI visibility.

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 10+ years of experience in brand or marketing roles within gaming, PC components, or related tech industries.
  • Proven team leadership and mentoring experience, with a record of building high-performing teams.
  • Strong background in integrated marketing communications, including PR, media, KOL, digital, events, content marketing, and co-branding collaborations.
  • Familiar with AI-driven marketing tools and applications to enhance efficiency and creativity.
  • Deep understanding or network in gaming, ACG, or tech enthusiast communities.
  • Excellent communication skills in English (Mandarin a plus).
  • Demonstrated success in building and growing a brand, with strategic and creative thinking beyond conventional frameworks.

Preferred Attributes

  • Experience managing global brand operations and coordinating across regions.
  • Strategic thinker with strong execution capability — from brand storytelling to measurable results.
  • A proactive, self-driven leader who inspires the team and serves as a role model.
  • Creative and flexible thinker who can explore new ideas and deliver exceptional results even under tight timelines and limited resources.
  • Has a strong passion to grow with an emerging brand and shape its global identity.
  • A forward-thinking mindset with the ability to harness AI and creativity to define the next stage of the XPG brand.

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