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Brand Equity Supervisor

3 weeks ago

Taipei Taipei City, Taiwan JTI Full time

At JTI we celebrate differences, and everyone truly belongs.46,000 people from all over the worldare continuously building their unique success story with us.83% of employees feel happyworking at JTI.To make a difference with us, all you need to do is bring yourhuman best.What will your story be? Apply nowLearn more This position will remain open until filled.Role PermanentReporting to RMC DirectorBrand Equity SupervisorThe role will be responsible for the stewardship of the brand equity within JTI portfolio, and is accountable for delivering the brand's profit, volume, and equity objectives. Brand Equity Supervisor will deliver brand plans, initiate NPL and ad hoc product/packaging projects by working closely with cross-team stakeholders to ensure all developments are in line with brand strategy.As the Brand Equity Supervisor you willStrengthen share of market and equity for responsible brand in Taiwan. Drive portfolio strategy; assess new product opportunities; identify focus areas to achieve growth goals.Define brand portfolio, distribution, and communication strategy for Annual & Strategic Plan; Execute brand plans within defined budget.Close cooperation with Trade Marketing and Sales to ensure optimal and timely brand activation support.Develop and implement new product launches, closely cooperating with regional R&D, HQ Brand Groups, GSC, GBS, and other internal functions.Closely cooperate with SI team to analyze consumer behavior and look for insight through researches to identify business opportunities.RequirementsA bachelor's degree holderAt least 5 years of marketing or marketing & sales in the FMCG industry is preferredExperience in brand marketing, product marketing, and project management is a mustCross-cultural experience, good knowledge in marketing & strategic planning.Strong executional skills and in-depth knowledge of marketing standards.Fluent in both English and Mandarin.Good writing, presentation, and communication skills.Familiar with Microsoft applications and operations.Are you ready to join us? Build your success story at JTI. Apply nowNext StepsAfter applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.