Assistant Trade Shopper Marketing Manager

9 hours ago

Taipei Taipei City, Taiwan Versuni Full time NT$600,000 - NT$1,200,000 per year

The impact you'll make:

官網整體營運規劃與執行

1.負責官網日常營運管理,含商品上架/下架、金物流設定、活動頁製作等。

2.規劃每月促銷及造節活動,協調內外部資源,達成業績目標。

3.SEO專案執行與優化,提升自然流量與轉換率。

4.跨部門協作,規劃與執行異業合作,拓展品牌曝光與流量。

5.熟悉訂單、庫存與後台流程整合

會員經營與行銷自動化

1.建立與執行會員分級制度與行銷自動化流程(如 EDM、LINE 推播、再行銷等)。

2.規劃會員旅程並運用數據提升會員活躍度與回購率。

數位廣告與成效分析

1.操作並追蹤 Facebook、Google Ads 等數位廣告成效,提供優化建議與素材規劃。

2.控管廣告預算,定期提出報告與成效追蹤。

LINE官方帳號經營(LINE OA)

1.規劃LINE官方帳號之推播內容、互動機制與節慶活動。

2.分眾經營並結合官網會員資料進行精準行銷。

3.整合促銷、會員經營、轉單導流等功能以提升用戶參與度。

The skills and knowledge you'll bring:

  • 具備5年以上電商官網營運經驗,熟悉各類行銷工具與平台後台操作。
  • 熟悉會員經營邏輯、數據分析、活動規劃與專案執行。
  • 有實際操作 Facebook/Google Ads、LINE 官方帳號、自動化行銷工具經驗。
  • 具備SEO實務執行與改善能力佳。
  • 具備良好溝通能力、專案管理與跨部門協調能力。
  • 具創新思維與解決問題能力,能獨立推動官網優化與成效提升。

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