Assistant Trade Marketing Manager

10 hours ago

Taipei City, Taiwan Nestlé Full time NT$2,000,000 - NT$3,500,000 per year

Nestlé Taiwan's
Mom & Baby Nutrition
portfolio (including 能恩 NAN, 惠氏 S-26, illuma) holds a leading market position and is recognized for science‑based nutrition, trust, and innovation. You'll join a team with
strong commercial development capabilities
, robust channel partnerships, and a culture that values learning, cross‑functional collaboration, and career growth.

Role Summary

The
Assistant Trade Marketing Manager
drives commercial excellence and category growth across priority channels (e.g., baby specialty stores, pharmacies, modern trade, e‑commerce, and clinic/HCP-linked touchpoints). You will convert brand strategies into channel‑ready trade plans, optimize the path to purchase, and accelerate sell‑out through compelling in‑store visibility, promotions, and conversion programs tailored to the Infant Nutrition shopper.
This role is ideal for a commercially driven marketer who thrives at the intersection of brand, sales, and category management
, and is eager to learn within Taiwan's largest Infant Nutrition business.

Key Responsibilities

Commercial Planning & Activation

  • Translate brand and category strategies into annual channel calendars and sell‑out plans for NAN, Wyeth S‑26 and illuma.
  • Design and execute promotion mechanics (bundle, tiered discounts, loyalty, sampling, trial conversion) aligned to shopper missions and price ladders.
  • Develop in‑store visibility (POSM, shelf communication, gondola end, digital signage).
  • Ensure readiness for new product launches, including distribution, planograms, trade stories, and claims education.

Performance Management

  • Track and deliver sell‑out KPIs; monitor activations and adjust as needed.
  • Analyze promotion results and ROI; optimize mix to protect premium positioning.
  • Collaborate with Sales/KA team on pricing and investment efficiency.

Category & Shopper Excellence

  • Generate shopper insights and apply them to conversion strategies.
  • Update planograms and assortment to maximize shelf performance.

Cross‑Functional Collaboration

  • Work closely with Brand Marketing, Sales/Key Account, E‑commerce, Regulatory, Finance, and Supply Chain teams to ensure end‑to‑end readiness and flawless execution.
  • Manage agency partners (creative, POSM, digital content) for timely, on‑brand delivery.

Governance & Compliance

  • Ensure all trade activities align with Nestlé policies, local regulations, and Infant Nutrition marketing codes.

Qualifications

  • Bachelor's degree in Business, Marketing, or related field.
  • 3–6 years of experience in Trade Marketing, Category Management, or FMCG Sales.
  • Strong analytical skills and proficiency in Excel, PowerPoint; experience with Nielsen or retail panel data preferred.
  • Excellent communication and stakeholder management skills.
  • English proficiency is a plus.
  • Candidate with less experience will be considered as Trade Marketing Executive.

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