Head of Trade Marketing

6 hours ago

Taipei Taipei City, Taiwan HEINEKEN Taiwan Full time $100,000 - $500,000 per year

Key Responsibilities:

  1. Trade Marketing Leadership

  2. Lead the trade marketing function, overseeing the execution of promotional strategies to enhance brand visibility and sales across all channels, ensuring Evergreen commerce targets are met.

  3. Develop trade programs aligned with corporate objectives and market needs, focusing on achieving annual sales growth and market penetration.
  4. Drive excellence in channel execution, ensuring high-performance standards and KPI achievement.
  5. Maximize the ROI of trade marketing initiatives and drive customer engagement, ensuring that promotional activities directly contribute to sales growth.

2.Team Leadership and Development

  • Develop team capabilities through coaching to drive results, ensuring each member meets their individual sales targets.

  • Cross-Functional Collaboration

  • Collaborate closely with sales, marketing, and finance teams to align trade marketing strategies with sales goals, ensuring all departments work together to meet annual performance targets.

  • Reporting & Analytics

  • Provide regular performance reports and strategic insights to senior management regarding trade marketing initiatives, ensuring that monthly sales and market performance reports accurately reflect progress.

  • Strategic Planning & Execution

  • Stay informed on industry trends and adjust trade marketing strategies accordingly to ensure long-term growth and achievement of annual financial goals.

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