Trade Marketing Manager

About Skintific

SKINTIFIC is revolutionizing beauty through patented TTE (Trilogy Triangle Effect) technology—a breakthrough that merges dermatological research with accessible, high-performance formulas. At SKINTIFIC, we believe that everyone deserves healthier skin, starting with a strong and resilient skin barrier. Our mission is to revolutionize skincare with smart formulations, pure active ingredients, and advanced technology, making high-performance skincare accessible to all. Today, our award-winning products are trusted by millions across Asia.

Role Overview

We are seeking a highly driven and strategic
Trade Marketing Manager
to lead the development and execution of trade marketing initiatives across Taiwan. The role is responsible for translating brand strategies into impactful in-store execution, driving sell-out, strengthening channel visibility, and ensuring effective collaboration between sales, marketing, and retail partners.

Key Responsibilities

Trade Strategy & Planning

• Develop and implement trade marketing strategies that align with brand and business objectives.
• Localize global/regional marketing plans into market-relevant trade executions.
• Manage annual trade marketing calendar across channels (modern trade, general trade, e-commerce, specialty, etc.).

Channel & Customer Marketing

• Design and execute customer-tailored programs to drive category growth and brand share.
• Partner with sales to create joint business plans with key retailers.
• Strengthen brand presence and visibility at point of sale.

Promotions & Activation

• Plan, execute, and evaluate in-store promotions, merchandising, and events.
• Ensure excellence in execution through effective coordination with agencies, suppliers, and retail partners.
• Monitor competitor activities and market trends to recommend responsive trade tactics.

Performance & Budget Management

• Manage and optimize trade marketing budgets with ROI-driven planning.
• Track and analyze the effectiveness of trade campaigns and promotions.
• Provide regular reporting and insights to management.

Cross-functional Collaboration

• Work closely with Marketing, Sales, and Supply Chain to ensure alignment and timely execution.
• Serve as the bridge between brand marketing and commercial teams to deliver consistent consumer and shopper experiences.

Qualifications

• Bachelor's degree in Marketing, Business, or related field (Master's degree a plus).
• 6–8+ years of experience in trade marketing, channel marketing, or sales within FMCG/beauty/personal care or related industries.
• Strong understanding of Taiwan retail landscape (modern trade, general trade, e-commerce, pharmacy, beauty channels).
• Proven experience in leading in-store activation, merchandising, and trade promotions.
• Strong analytical and problem-solving skills with ability to translate insights into actions.
• Excellent communication and stakeholder management skills.
• Fluent in Mandarin Chinese and proficient in English.

What We Offer

• Dynamic, collaborative work environment with regional exposure.
• Opportunity to lead impactful trade strategies that directly shape brand success in Taiwan.
• Competitive compensation and benefits.