Marketing Assistant Manager

2 days ago

Taipei Taipei City, Taiwan Hi-Q Marine Biotech International Ltd Full time NT$400,000 - NT$1,200,000 per year

【International Market Division】Human Health Supplement Business Department – Marketing Assistant Manager

1. Overseas Marketing Planning & Execution

  • Develop and implement overseas marketing strategies and annual plans, including website maintenance, brand promotion, marketing campaigns, and budget control.
  • Plan and execute cross-border e-commerce promotion (e.g., Amazon US, Rakuten Japan).

2. Brand Promotion & Events

  • Plan online and offline brand promotion campaigns to enhance brand influence and awareness.
  • Participate in international trade shows and business events to drive new product launches and global expansion.

3. Market Research & Content Marketing

  • Collect and analyze overseas market trends, consumer behaviors, and competitor insights.
  • Prepare proposals and presentations, delivering differentiated marketing strategies.
  • Develop localized brand content integrated with digital marketing (SEO/SEM, social media advertising, KOL/KOC collaborations).

4. Channels & Partnerships

  • Coordinate with internal teams (R&D, sales, administration) and overseas partners to ensure supply chain efficiency and compliance.

5. Regulatory & Compliance Management

  • Stay updated with international health supplement regulations to ensure product labeling and advertising compliance.

6. Performance Tracking & Team Management

  • Monitor marketing performance (KPIs: exposure, conversion rate, revenue) and provide optimization suggestions.
  • Lead and train the marketing team to ensure timely project delivery.
  • Effectively plan, execute, and track marketing budgets.

7. Others

  • Complete tasks assigned by supervisors.

Required Skills

  • Familiarity with the cultural and business environment of the international health supplement market.
  • Excellent communication and negotiation skills; fluency in English and local languages preferred.
  • Proficiency in CRM systems and Microsoft Office tools.

Additional Requirements

  • Proven experience in international brand marketing, with a proactive personality and strong drive for results.
  • Strong negotiation skills and high sense of responsibility.
  • Team-oriented, with excellent interpersonal and communication skills.
  • Familiarity with the health and wellness industry is a plus.
  • Minimum of 2 years experience in international marketing or business development; background in the health supplement industry preferred.

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