Event Marketing Assistant Manager

IDP Education Limited

About IDP
IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.

Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.

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Role purpose
The Event Marketing Officer is responsible for planning, executing, and managing a wide range of marketing events — including education fairs, student seminars, and promotional activities — that connect prospective students with overseas higher education opportunities, IELTS, and English language learning. This role plays a key part in achieving marketing KPIs through well-executed event experiences.

Key Accountabilities
Event Planning & Execution

• Plan, coordinate, and deliver education fairs across multiple cities with oversight from Marketing Manager to support recruitment and lead generation goals.
• Manage end-to-end event logistics, including vendor coordination, materials preparation, and on-site setup and execution.
• Develop detailed event operation plans to ensure smooth, on-brand delivery and a seamless attendee experience.
• Set up and manage event registration systems; monitor registration numbers and provide regular updates to internal stakeholders.
• Plan and coordinate school-based promotional activities aligned with key intake seasons and target audience interests.
• Create and execute social media posts to boost registration of school-based promotional activities.

Offline Media & Materials Management

• Coordinate with suppliers and printing vendors to produce event and marketing materials (e.g., banners, posters, brochures, standees, signage).
• Manage the distribution and placement of offline promotional materials at key strategic locations such as schools, community centers, and high-traffic areas.
• Prepare and distribute press releases and event communications to campus channels and student networks to extend event reach and engagement.
• Ensure brand consistency and visual quality across all physical marketing collateral.Maintain and track inventory of event materials and marketing assets.

Vendor & Supplier Coordination

• Build and maintain smooth working relationships with venue providers, printing companies, and service contractors.
• Coordinate with venue providers, printing companies, and service contractors to ensure timely delivery of materials and services.
• Coordinate with external vendors for equipment rental, catering, and other event-related services as required.

Post-Event Evaluation & Reporting

• Conduct post-event evaluations and prepare comprehensive reports summarizing event outcomes, attendance data, and marketing effectiveness.
• Compile and archive event materials, vendor contracts, photos, and feedback for future reference and continuous improvement.
• Identify key learnings and propose actionable recommendations to enhance future event performance.

Required Experience

• Bachelor's or above degree in Marketing, Event Management, Communications, or a related field.
• Minimum 3 years of experience in event management, preferably within the education, agency, or service industry.
• Proven experience in managing offline media campaigns and social media promotions.
• Strong organizational and project management skills, with the ability to manage multiple events simultaneously.
• Excellent communication and coordination skills; able to collaborate effectively with internal teams, partners, and vendors.
• Creative, detail-oriented, and proactive in driving high-quality event outcomes.
• Proficient in Microsoft Office applications and familiar with design tools such as Canva.