Shopper Marketing Specialist

1 week ago


Taipei Taipei City, Taiwan General Mills Full time NT$480,000 - NT$1,440,000 per year

在 General Mills,您會感到時光飛逝、充滿歡樂且獲益匪淺。理念很重要,因為我們在這裡是為了成長、提升價值和製作令全世界都喜愛的食物。我們故事的唯一主角就是員工,因為有大家的努力,我們才能取得如此成就。所以,您新穎的創意、獨特的才華和創造影響的渴望對我們來說缺一不可。用您對未來的渴望來推動我們取得成功。

Accountabilities/Responsibilities

  • Development of the trade strategy to support long term Category growth and profitably increase market share based on shopper and customer requirements
  • Generate compelling shopper stories to develop winning strategies for categories vs competition
  • Prepare and implement new product trade launch and conduct pre and post evaluation
  • Develop a joint business partnership with key customers to drive business performance
  • Optimize BTL A&CP budgets for category by channel and monitor the execution
  • Participating in ad-hoc assignments/ projects as required.

Required Skills/Experiences

  • A degree holder in Marketing/Business or related disciplines
  • At least 2-3 years trade marketing or channel development experience in FMCG / shop related industry
  • Strong strategic thinking & business acumen, good analytical & execution skills
  • Good inter-personal and communication skills, able to work with people across different functions and levels
  • Highly stress-resistant, mature & adaptable to fast pace working environment
  • Self-motivated and can-do spirit
  • A good team player, well-organized with sense of urgency
  • Excellent command of written and spoken English as well as Mandarin

公司總覽
我們的宗旨是製作令全世界都喜愛的食物,但我們做的不止這些。我們每天致力成為更好,提倡每天不斷學習、探索新視野以及想像新的可能。我們尋求追求卓越的人才——這些人才敢於思考、胸懷寬廣、喜歡挑戰他人並且共同成長,因為成為食品領域毫無疑問的領導者,意味著我們身邊的人樂於探索未知領域。



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