Director of UI/UX and Creative Design

We are seeking a visionary and strategic Director of UI/UX and Creative Design to lead and inspire our multi-disciplinary design organization. This role will oversee and elevate the full spectrum of our digital design — from core product experiences to creative marketing executions including ad campaigns, EDMs, and social media content.

Reporting directly to the Chief of Staff, this role will also work closely with the CEO and business leaders across various departments to ensure our design strategy is aligned with company goals, user expectations, and market opportunities. You will be responsible for establishing a center of excellence across design disciplines and principles, championing best-in-class design standards, and fostering a culture of creativity, consistency, and craft. You will play a critical role in shaping a modern, intuitive, and elevated buying experience for consumers in the Taiwan market, blending world-class UI/UX with bold creative direction.

KEY RESPONSIBILITIES

Creative & Design Leadership

• Lead and mentor a team of UI/UX, visual, and user research professionals, cultivating a culture of creativity, collaboration, and design excellence.
• Set and articulate a clear design vision and direction that aligns with business goals, user needs, and brand values.
• Drive high-impact creative output across product design and marketing assets, including digital ads, EDMs, and social media creatives.
• Establish and scale design principles, guidelines, and systems to ensure consistency, clarity, and quality across platforms.

Product Experience & Innovation

• Lead the creative direction for our core product UI/UX, with a focus on modernizing and elevating the e-commerce experience for Taiwan consumers.
• Reimagine key user journeys — from product discovery to checkout — to improve usability, delight, and conversion.
• Use market insights, user behavior, and design trends to craft innovative, customer-centric solutions that set us apart in a competitive landscape.
• Partner with product and engineering teams to deliver intuitive and visually compelling user interfaces for both web and app.

Marketing Creative Direction

• Oversee the design of compelling marketing assets, ensuring ads, EDMs, and social campaigns resonate with our audience and reflect our brand identity.
• Collaborate with marketing and growth teams to continuously test and optimize creative for performance and engagement.
• Champion a consistent visual language that unites product and marketing experiences under a cohesive brand umbrella.

Cross-functional Collaboration

• Work closely with the Chief of Staff, CEO, and key department heads to align design strategies with overall business objectives.
• Serve as a key voice in cross-functional teams, collaborating with product managers, marketers, engineers, and analysts to bring ideas to life.
• Use user feedback, data, and experimentation to inform design decisions and refine experiences over time.
• Communicate design strategies and outcomes effectively to stakeholders and senior leadership.

QUALIFICATION

• NSMinimum 7+ years of experience in UI/UX, visual design, and creative leadership, with 5+ years managing design teams.
• Proven track record of leading both product UI/UX design and marketing creative efforts, especially in consumer-facing digital platforms.
• Strong portfolio demonstrating design excellence across web, app, and marketing assets.
• Expertise in user-centered design, research methodologies, and modern design tools (e.g., Figma).
• Strategic thinker with a deep understanding of the Taiwan e-commerce landscape and evolving consumer expectations.
• Ability to translate complex business goals into clear, intuitive, and delightful digital experiences.
• Strong communication and collaboration skills, with experience working in agile, fast-paced environments.
• Formal training in design is a major plus — particularly from a top design school or with a strong foundation in design principles and disciplines.