
Project Manager, Emerging Affluent Segment
4 days ago
Job Objectives:
We are seeking a highly motivated and results-oriented Project Manager to support the Emerging Affluent Segment strategy within the Consumer Banking Group. This role will be responsible for driving key initiatives and projects related to developing a compelling Customer Value Proposition (CVP) that reflects deep customer insights, life-stage needs, and behavioral drivers. The successful candidate will contribute to segment growth, digital-led engagement, wealth product penetration, and building a strong pipeline into the Affluent segment, all anchored by data-driven decisions and a seamless digital engagement and O2O (Online-to-Offline) service model.
Roles & Responsibilities:
Segment Strategy, CVP & Customer Understanding Support:
- Support the definition and evolution of a differentiated CVP based on robust understanding of customer personas, needs, aspirations, and financial behaviors.
- Assist in segmentation strategy informed by data analytics, life-stage mapping, and behavioral insights.
- Help align product, service, and channel offerings to specific customer life events (e.g., career milestones, family planning, asset accumulation).
Customer Insights & Data-Driven Marketing Project Management:
- Assist in championing a customer insights-led approach, using qualitative and quantitative research and behavioral analytics.
- Support the development and execution of data-driven programs that personalize engagement, cross-sell, and upgrade journeys.
- Collaborate with the Data Chapter, Digital Banking, and Product teams to track conversion, engagement, and retention metrics.
Brand, Positioning & Communication Initiatives:
- Contribute to defining and articulating the brand identity for the Emerging Affluent segment.
- Support the crafting of compelling propositions and campaigns that connect with evolving customer mindsets and aspirations.
Acquisition, Portfolio Management & AUM Growth Project Support:
- Assist in implementing targeted acquisition strategies across digital, ecosystem, and omni channels.
- Contribute to building a high-quality portfolio focused on AUM growth, wealth product holding, and revenue per customer.
- Support initiatives to drive active rate improvement through smart targeting and ongoing engagement.
Engagement, Cross-Buy & Lifecycle Management Support:
- Assist in developing comprehensive engagement programs using digital nudges, behavioral triggers, and life-stage events.
- Support efforts to increase cross-buy ratio across banking, FX, remittance, investment, and insurance products.
- Contribute to designing upgrade journeys from Mass to Emerging Affluent, and into full Affluent status, supported by analytics and sales enablement.
Digital-Led Engagement & Pipeline Development Coordination:
- Support the implementation of a digital-first engagement strategy, leveraging mobile, AI-driven personalization, and omni-channels.
- Assist in positioning the segment as a strategic pipeline into the affluent segment, with defined pathways and transition triggers.
- Contribute to implementing a scalable and cost-effective O2O service model that blends digital convenience with human advisory where needed to drive affluent upgrade opportunity.
Requirements:
- 5+ years in Consumer Banking, Wealth Management, Digital Banking, or Customer Segment Management, with a focus on project execution.
- Bachelors degree in Business, Finance, or a related field.
- Strong understanding of customer insights, data analytics, and digital engagement strategies.
- Proven ability to collaborate effectively with cross-functional teams and support large-scale business initiatives or projects.
- Solid analytical and problem-solving skills, with the ability to translate data insights into actionable recommendations.
- Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders.
- Ability to work independently and drive initiatives in a dynamic, fast-paced environment.
- Fluent in Mandarin. Proficiency in English is preferred.
-
Segment Marketing Business Analysts
3 hours ago
Taipei, Taipei City, Taiwan Mettler-Toledo International, Inc Full time NT$900,000 - NT$1,200,000 per year歡迎具備半導體工程師、研究員、品管或研發經驗的您加入即使您沒有行銷背景,我們也樂於發掘您的潛力,一同開創Segment marketing的新局面。We are seeking a dynamic and results-oriented Segment Marketing Specialist to join our Marketing team. You will be responsible for developing and executing targeted marketing...
-
Product & Marketing Director
3 hours ago
Zhongshan District,, Taiwan American Express Full time NT$180,000 - NT$250,000 per yearAt American Express, our culture is built on a 175-year history of innovation, sharedvaluesand Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills,...
-
Currencies and Emerging Markets Operations
3 hours ago
Taipei, Taipei City, Taiwan JPMorganChase Full time NT$420,000 - NT$840,000 per yearJob DescriptionJoin Chase, where you will have the opportunity to make real innovative impacts to our customers and be part of a dynamic environment where every day brings new challenges and opportunities.As a Transactions Analyst within JPMorganChase, you will have a direct impact on our team and department, ensuring smooth and efficient transaction...
-
Senior Manager
3 hours ago
Neihu District, Taipei City, Taiwan Air Liquide Full time NT$150,000 - NT$250,000 per yearAir Liquide Advanced Materials (ALAM) is transforming the science of electronics and technology. We innovate with atomic scale engineering to open up countless new possibilities in how the world lives, works and connects. Today, our ALOHATM and Voltaix products are critical to the manufacture of the newest computer chips required for Big Data and the...
-
Product Line Manager
3 hours ago
New Taipei City, Taiwan BizLink Group Full time NT$1,800,000 - NT$2,500,000 per yearKey ResponsibilitiesMarket research and establish 3~5 years technology & product road map for market segmentsParticipate in AI related industry trade organizations and trade shows worldwide and stay abreast of the technology trends, product trends and industry trendsIn response to customers' RFI or RFQ, lead RD team and marketing team to come up with most...
-
Boutique Projects and Maintenance Manager
3 hours ago
Taipei, Taipei City, Taiwan CHANEL Full time NT$900,000 - NT$1,200,000 per yearResponsible for Boutique Project coordination and engineering maintenance, including general security, of Chanel Fashion and WFJ Boutiques.Responsible for maintenance Chanel image of Fashion, Watch and Fine Jewelry Boutiques by motoring and maintaining the physical condition of boutiques.Ensure the boutique environment is always in optimum condition from...
-
Boutique Projects and Maintenance Manager
3 hours ago
Taipei, Taiwan CHANEL Full time NT$900,000 - NT$1,200,000 per yearResponsible for Boutique Project coordination and engineering maintenance, including general security, of Chanel Fashion and WFJ Boutiques. Responsible for maintenance Chanel image of Fashion, Watch and Fine Jewelry Boutiques by motoring and maintaining the physical condition of boutiques. Ensure the boutique environment is always in optimum condition from...
-
Project Manager, PDS Projects-2
3 hours ago
Taipei, Taipei City, Taiwan JLL Full time NT$900,000 - NT$1,200,000 per yearDuties & ResponsibilitiesScope:At project inception, in conjunction with the Senior Project Manager, identify and record the needs, requirements and constraints of the Client. Establish effective project plan to achieve these goals.Create a preliminary project budget and programme for client approval.Organize & analyse procurement of all contractors &...
-
Business Development Manager
3 hours ago
Zhonghe District, Taiwan Arrow Electronics Full time $60,000 - $120,000 per yearPosition:Business Development ManagerJob Description:What You'll Be Doing• Drive sales growth through new customer acquisition and revitalization of underpenetrated or neglected accounts, with a strong focus on interconnect, passive, and electromechanical (IP&E) components. Build and maintain strategic relationships with customers and suppliers.•...
-
Project Manager
6 days ago
Taipei, Taipei City, Taiwan BaaS Innovation Full time NT$1,200,000 - NT$2,400,000 per yearProject ManagerJob DescriptionWe are looking for aProject Managerto lead end-to-end digital and product development initiatives from client communication to system delivery. You'll coordinate across teams, ensure projects are delivered on time and to spec, and play a key role in maintaining strong client relationships.ResponsibilitiesManage website, app, and...