Associate Manager, Media Planning
2 weeks ago
此職位的目的在於為資深團隊提供支援,負責團隊中的媒體企劃與執行工作,確保一切事務順利進行
Job Description:
- 媒體策略制定:根據客戶需求和目標市場,制定全面的媒體策略。基於市場研究、消費者行為分析和競爭對手洞察,提供具有競爭力的媒體策略建議,以實現客戶的目標。
- 媒體選擇和購買:根據媒體策略,選擇最適合的媒體渠道進行廣告投放。和供應商進行談判和協商,以獲得最佳的價值和曝光效果。
- 預算管理:負責制定和管理媒體投放預算,確保預算的合理分配和有效利用。監測媒體投放成本,與供應商進行結算和協商,以確保廣告投放的成本效益。
- 執行和監測:監督媒體廣告投放的執行,確保廣告按計劃進行,並監測投放效果。透過數據收集和分析,評估廣告效果,提供報告和建議,以優化媒體策略和投放效果。
- 合作與協調:與內部各部門緊密合作,了解他們的需求並協助實現目標。與廣告公司和供應商等外部合作夥伴保持緊密聯繫,協調媒體投放計劃的執行。
- 媒體趨勢和創新:持續關注媒體行業的最新趨勢和技術創新,了解新興媒體渠道和廣告形式的發展,提出相應的建議,以確保凱絡媒體在市場上保持競爭力。
Location:
Taipei - No. 77, Songgao Rd., Xinyi Dist.
Brand:
Carat
Time Type:
Full time
Contract Type:
Permanent
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