KFC Marketing Asst. Manager, Commercial and insight

1 week ago

TaipeiKeelung Metropolitan area, Taiwan Jardine Restaurant Group Full time $80,000 - $120,000 per year

【JOB PURPOSE】

  • Market intelligence generation and research projects to support business future growth.
  • Be responsible for commercial project management, including menu and pricing strategy.
  • Support channel and product layer growth plan.

【Key Responsibilities AND % OF TIME SPENT ON EACH】

50%


• Lead value initiatives and develop marketing promotion activities, tracking results to understand business impact.


• Lead menu and pricing strategy development based on commercial and consumer insight.


• Drive own Media communication material development and calendar development

30%


• Research projects management: Coordinate with external research agencies for brand health tracking. Lead research-related project from preparation to post-result sharing.


• Generate consumer insights and market intelligence that support business strategies and decision-making.


• Sales data analysis from product view, scheme view, channel view, etc, to form deep understanding for on-going business.

20%


• Cross-Functional collaboration with Operations, Supply Chain, R&D, Finance, and EC/CRM team to ensure smooth coordination and on-time delivery of initiatives.


• Omi-channel process optimization

【
Qualifications
】

  1. Minimum education requirement


• BS Degree with major in Marketing or Business Management. MBA is preferred.

  1. Relevant experience and minimum years required.


• 3-5 years marketing or trade marketing experience in FMCG/F&B/QSR industry.


• (Preferred) 1-2 years in research agency or in-house insight team.

  1. Basic skills requirements


•
Data Analysis
: Good in data analysis and sensitive to numbers to figure out drivers for effectiveness. Can logically generate implication from information.


•
Commercial sense
: Business acumen, strong logical thinking and with commercial planning skill


•
Communication Skills
: Can smoothly communicate objective and direction with cross function


•
Project management
: Demonstrate ability to handle multiple projects and details simultaneously, deliver final result on time.


•
Be Agility
: Can accept and handle fast retailer working speed & tempo, and willing to adapt changes.


•
English
: Fluent in English writing, speaking and presentation.

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