Assistant Customer Marketing Manager, Taiwan

About us
 

Treasury Wine Estates (TWE) is one of the world's leading wine companies. At TWE we are led everyday by our purpose,
Boldly Cultivating
. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.  

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world's desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people. 

To learn more about our purpose and our renowned portfolio of global brands, click here.  

About the role
The Asst Customer Marketing Manager for Taiwan is responsible for developing and executing trade marketing strategies that advance Penfolds' ambition of becoming a luxury icon. This includes driving brand visibility, accelerating depletion, and increasing market share across both markets through efficient and effective use of A&P, with a strong ROI mindset. A key responsibility is to engage and influence trade partners, securing their belief in and commitment to the brand — a critical enabler of sales performance at both distributor and retailer levels. Close collaboration with the Singapore and Taiwan Commercial Teams is essential, with both functions aligned on the shared objectives of delivering market growth and achieving sales targets. 

• Annual Strategic planning

• Align customer marketing initiatives with brand and market priorities through collaboration with Brand Marketing, Commercial teams, and external partners during annual planning cycles.

• Utilize market, shopper, and channel insights to inform trade marketing plans that address specific consumer needs and retail partner objectives.

• The full-year A&P budget must be carefully planned in details and rigorously tracked throughout the year to ensure spending remains within the allocated budget. Each activity should be assessed through an ROI focused lens.

• Integrate On-Premise, Off-Premise, and E-Commerce programs into a cohesive, market-relevant strategy.

Program Development, Execution & evaluation
 

• Develop and execute premium and luxury trade programs that support the brand's ambition of becoming a luxury icon.

• Develop and implement differentiated programs tailored for various channels and retail partners to achieve brand and commercial objectives and create competitive advantage.

• Create intuitive, impactful marketing programs that inform and educate shoppers while enhancing brand engagement.

• Monitor and manage the execution of key programs, capturing learnings to drive continuous improvement and executional excellence.

• Track and analyse monthly depletion trends to identify risks and opportunities, implementing responsive action plans to address market dynamics.

• Work closely with Sales and Trade teams to ensure timely and effective activation of programs at the point of sale.

Stakeholder & Agency Management
 

• Build strong working relationships with internal cross-functional teams and external stakeholders to ensure alignment and flawless execution.

• Manage agency relationships (BTL, experiential, etc.), ensuring high-quality output and actively sourcing innovative activation ideas.

Commercial & Financial Management
 

• Manage market-level P&L in partnership with relevant Commercial stakeholders (e.g. Regional Sales Manager, Country Manager, Business Manager, Key Account Manager), ensuring alignment with volume, value, and profitability targets.

• Oversee A&P budget management, depletion / stock-on-hand (SOH) reporting, and purchase order (PO) processes to ensure financial discipline.

• Apply ROI analysis and profitability models to evaluate program effectiveness and guide resource allocation.

Governance & Compliance
 

• Ensure full compliance with all internal policies, procedures, and brand guidelines in the execution of marketing activities.

About you

• Bachelor's degree with emphasis on marketing and business

• Luxury brand management or trade marketing experience preferred, minimum 3+ years in the relates business environment

• Prior experience in Wines & Spirits or luxury industry is an advantage

• Regional / market wide experience will be beneficial

• Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the brand experience

• Good understanding of various marketing and sales touchpoints

• Experience creating and executing marketing campaigns and programs that drive sell through and depletions

• Proficient skills set and experience in budget controls, evaluations, analytics, and interpretation to determine marketing effectiveness and ROIs

• Strong project management & planning skills; excellent time-management skills and ability to multi-task while managing cross functional demands

• Ability to build, manage and maintain effective stakeholder relationship, experience in managing agencies

• Fluency in English and Mandarin

Why you'll love it here:

• Our culture is built on bringing our whole selves, being courageous and delivering together – it's our DNA and the heart of who we are at TWE.
• We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.
• Enjoy the world's most desirable wines through our generous employee product allowance
• Plus, you'll get an extra day off each year with your "TWEforME Day" – a day to spend however you choose

We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here. 

It takes all varietals
 

At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products. 

All qualified applicants will be considered for employment regardless of age, race, colour, religion, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact , quoting the job title and reference number.   

How to apply
 

We do move quickly at TWE and continually review applications, so if you don't want to miss out, apply today.