Marketing Manager/Marketing Coordinator, Taiwan

Want to revolutionize the future of education and do meaningful work that transforms future generations' lives?

Crimson Education is a Series C, global EdTech startup founded in 2013 with the idea that through personalized education and technology, we can transform students into the world leaders of tomorrow. We're now in 28 markets and have an ambitious team of 700 that's rapidly expanding across the globe. Our tech platform connects 3000 tutors/mentors to students aiming to achieve admission and scholarships to top universities or their dream career pathway.

To support our students, we have built / purpose of role
This is a full-time position, that is hybrid and based out of the Crimson Taipei office.

About The Position - Key Main Responsibilities
We are seeking bilingual marketing and branding talents to join the growing Taiwan marketing team. Successful candidates for these roles will be responsible for strategizing and executing a wide range of marketing campaigns and branding initiatives through content development and strategic planning for the Taiwan market.

Responsibilities
The ideal candidate will be an excellent communicator, a highly creative innovator and with a growth mindset. These are full-time, hybrid positions based in Taipei, Taiwan. Key responsibilities for these roles include:

• Strategizing, managing and supporting end-to-end planning, execution and optimization of marketing campaigns and initiatives with the objective of increasing lead volume, conversion and revenue.
• Driving brand awareness of Crimson's services and products through cross-channel branding initiatives.
• Managing and growing Crimson's following on social media channels including Facebook, Instagram, LINE and YouTube to drive digital presence.
• Overseeing marketing, press and business development events, both online and in person, to funnel quality leads into sales pipeline.
• Working closely with digital team to tailor online content (copies, creatives, landing page and EDM content) to achieve targeted ROAS.
• Working in partnership with design team to develop creative briefs and guide creative direction to meet objectives for all public-facing print, digital and video assets.
• Implementing website management and SEO strategies to improve search rankings and drive organic traffic.
• Identifying partnership opportunities with schools and other corporate partners to increase brand visibility.
• Monitoring leads and conversion results across all revenue-generating channels (paid, owned and earned) with weekly/monthly progress reporting on lead behavior and experience.

What are the main responsibilities for the marketing manager role?

• Liaising with global and regional marketing teams to ensure alignment and maximize impact of all marketing initiatives.
• Leading recruitment, training and management of team members to ensure optimal results are delivered and that the team is working cohesively together.

What skills and experience are required?

• Bachelor's degree in marketing, business administration or a related field.
• 2-7 years of prior experience in areas of marketing, communications, public relations, branding or partnerships, depending on role applied.
• Proficiency in English and Mandarin Chinese and ability to speak these languages idiomatically—strong command of writing in both English and Chinese is required.
• Experience in content strategy, digital marketing, social media, event planning and management, partnerships, public relations and SEO.
• Strong project management skills and ability to work efficiently with cross-functional teams.
• Ability to analyze data and draw insights to inform marketing planning and strategies.
• Excellent leadership and team management skills, if considered for Marketing Manager role

Why work for Crimson?

• Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work
• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year
• $1000 individual training budget per year, we love to 'Level Up' (it's one of our core values)
• Psychologist on staff
• Insightful fireside chats and workshops to help support our high performing and ambitious team
• Radical Candor is a feedback approach we live by
• We're a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely

If you're passionate about growing in a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you

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