Marketing Manager

About Us:

Founded in 1878 by Silviano Venchi, Venchi has become a global leader in chocolate and gelato, blending Italian tradition with a commitment to craftsmanship and well-being. With over 145 years of history, Venchi offers more than 350 chocolate recipes and 90 gelato flavors, adhering to the highest quality standards while embracing the principles of the Mediterranean diet. The company focuses on enhancing life quality, social connections, and environmental respect through its products. Supported by over 1,600 employees, Venchi operates more than 180 stores in over 70 countries, with headquarters in Milan, a factory in Cuneo and 4 regional offices in Hong Kong, Shanghai, New York, and Beijing. Join us at Venchi and be part of a story that celebrates moments of cheerfulness with indulgent products crafted for your well-being.

Your Mission
:

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts in Taiwan. The ideal candidate will have a strong background in Brand Marketing, Trade Marketing, and Digital marketing, experience from CRM and E-commerce would be a plus. This role requires a strategic thinker with a proven track record of driving brand growth, enhancing customer engagement, and optimizing marketing campaigns across multiple channels.

Key Responsibilities:

• Develop and implement integrated marketing toolkits, campaign frameworks, cross-market brand building initiatives to build brand awareness and strengthen market presence
• Drive the planning and execution of local marketing campaigns in alignment with product launch timelines, including PR, social media, KOL, advertising, and on-ground activations
• Manage and support regional projects in Taiwan market such as new product development, in-store activations, media strategy and consumer insights
• Coordinate cross-functional and cross-border resources to drive ATL/BTL/digital marketing efforts and maximize campaign effectiveness
• Manage and monitor marketing budget, ensuring efficient resource allocation
• Partner with agencies and internal teams to implement online and offline campaigns in alignment with brand guidelines
• Monitor industry trends, consumer insights and competitive activities and translate findings into concrete actions
• Stakeholder management across internal cross-functional teams and external agency partners
• Create marketing assets, including photography, videography, digital and print collaterals, and guest communication materials
• Uphold brand consistency, ensuring alignment across all marketing assets, channels and customer touchpoints. Maintain information on owned and external channels, ensuring up-to-date content, and deploy website enhancements as needed
• Lead content strategy and manage social media channels, including content ideation, creation and tracking, develop and manage advertising plans and creative development across digital platforms
• Respond to public reviews and comments on key platforms
• Work collaboratively and maintain effective communication with internal stakeholders, cross-functional teams, and external stakeholders
• Ensure familiarity and compliance with brand guidelines, company processes and policies
• Stay ahead of market trends and consumer insights, and implement marketing activations that elevate visibility and appeal

The Ideal Candidate

:

• Bachelor's degree or above in Marketing, Communications, Advertising, or related fields
• Minimum 5 years of experience in integrated marketing, branding, or public relations; experience in consumer electronics, FMCG, or internet industries is a strong advantage
• Strong project management, cross-team coordination, and problem-solving skills
• Bilingual in English and Mandarin; able to present and execute campaigns in both languages
• Strong insight into content marketing, social media trends, and creative storytelling

What We offer:

We offer an attractive remuneration package and excellent career prospects to the right candidate. Please apply to submit your full resume with
present and expected salaries.

Join us at Venchi and help us bringing the Italian way of life and delicious flavours to every corner of the world

We look forward to hearing from you