KFC Marketing Asst. Brand Manager, Boneless

1 week ago

TaipeiKeelung Metropolitan area, Taiwan Jardine Restaurant Group Full time $90,000 - $120,000 per year

Job Responsibilities:

Drive the growth of KFC's chicken new platform—including Boneless Chicken and Folicious—by leading new product development (NPD), product lifecycle management, integrated marketing communications (IMC), and research. This role also manages external agencies and cross-functional collaboration to meet brand and business objectives.

Ÿ
Portfolio Strategy & Product Management- 20%

· Develop and execute the overall dessert category strategy to strengthen brand equity and deliver sales and margin targets.

· Manage the full product portfolio, covering pricing, promotional planning, and pre/post-campaign performance tracking.

· Partner with commercial marketing, digital operations, and CRM teams to optimize menu positioning and drive product visibility across owned channels.

Ÿ
NPD Execution & IMC Campaigns- 60%

· Lead end-to-end new product development in collaboration with cross-functional teams including R&D, Supply Chain, Operations, and Finance.

· Coordinate with creative and media agencies to develop and execute IMC plans (ATL + BTL), including post-launch tracking and evaluation.

· Design and implement marketing programs and promotional schemes, ensuring seamless execution and performance monitoring.

Ÿ
Business Monitoring & Administrative Support- 20%

· Conduct weekly sales and media reviews to track performance and inform decision-making.

· Oversee ad-hoc and ongoing research projects, including brand health checks and consumer insight studies.

· Manage A&P budget and spending efficiency.

· Support the Marketing Manager in preparing key reports, presentations, and meetings.

Requirements:

  1. Minimum education requirement


• Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field.


• MBA is a plus.

  1. Relevant experience and minimum years required


• 3-5 years of experience in FMCG or F&B marketing roles.


• Proven experience in new product development and business growth initiatives.


• Strong track record of performance and ability to manage multiple priorities effectively in a fast-paced environment.

  1. Basic skills requirements


• Strong analytical thinking with both quantitative and qualitative capabilities.


• Excellent interpersonal and cross-functional collaboration skills.


• Project and time management proficiency.


• Proactive mindset with high ownership and accountability.


• Fluent in English, with strong verbal and written communication skills.

  • KFC Marketing Asst. Manager, Commercial and insight

    1 week ago

    Taipei–Keelung Metropolitan area, Taiwan Jardine Restaurant Group Full time $80,000 - $120,000 per year

    【JOB PURPOSE】Market intelligence generation and research projects to support business future growth.Be responsible for commercial project management, including menu and pricing strategy.Support channel and product layer growth plan.【Key Responsibilities AND % OF TIME SPENT ON EACH】50%• Lead value initiatives and develop marketing promotion...

  • New Brand Planning-Marketing role

    1 week ago

    Taipei–Keelung Metropolitan area, Taiwan F&B GROUP Full time $90,000 - $120,000 per year

    ◆ Job Responsibilities-Lead the end-to-end brand development from 0 to 1-Conduct market and competitor research to provide strategic insights-Plan and execute go-to-market communication strategies, including KOL collaborations, --social media engagement, and cross-industry partnerships-Develop brand slogans, visual identity, and packaging...

  • Marketing Manager

    5 days ago

    Taipei–Keelung Metropolitan area, Taiwan Partipost Full time $70,000 - $120,000 per year

    About PartipostPartipost is an influencer marketing platform that enables brands to launch impactful word-of-mouth campaigns with everyday people. Backed by Pavilion Capital (Temasek), iGlobe Partners, and Taiwan Mobile, we've helped over 6000 brands connect with genuine voices since launching.Partipost is looking for a data-drivenMarketing Managerto...

  • Business Development Manager

    1 week ago

    Taipei–Keelung Metropolitan area, Taiwan The Lubrizol Corporation Full time $90,000 - $120,000 per year

    ResponsibilitiesDevelop new business opportunities and sales pipelines at targeted footwear brands e.g. Nike, adidas and their suppliers by leveraging strong understanding of market trend and needs, value chain, competitions, Lubrizol strategies and capabilities mainly in Taiwan and South East AsiaHunt opportunities mainly in new applications e.g. shoe sole...

  • Assistant Customer Marketing Manager, Taiwan

    1 week ago

    Taipei, Taipei City, Taiwan Treasury Wine Estates Full time $104,000 - $130,878 per year

    About us Treasury Wine Estates (TWE) is one of the world's leading wine companies. At TWE we are led everyday by our purpose,Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.  At TWE we cultivate our teams to be their very best. And in turn, our people push us to make...

  • Business Development Manager

    1 week ago

    Taipei–Keelung Metropolitan area, Taiwan Cooler Master Full time NT$900,000 - NT$1,200,000 per year

    Cooler Master, a leading innovator in PC hardware and peripherals, is seeking a dynamic and strategic Business Development Manager to join our team. If you are passionate about the IT industry and have a proven track record in sales, marketing, and product management, we want to hear from youKey Responsibilities:Channel Management:Oversee and manage...

  • Regional Sales Manager

    1 week ago

    Taipei–Keelung Metropolitan area, Taiwan Partipost Full time $90,000 - $120,000 per year

    Key Responsibilities:Partnership Development : Identify, scout, and evaluate potential partners that align with Partipost's business objectives, offering regional solutions that drive partner growth and contribute to internal P&L targets.Strategic Proposals : Develop compelling pitch strategies and proposal materials tailored to partner needs, ranging from...

  • Pizza Hut Marketing Supervisor

    12 hours ago

    Taipei–Keelung Metropolitan area, Taiwan Jardine Restaurant Group Full time NT$45,000 - NT$55,000 per year

    Job Responsibilities:1. Product Development & ResearchLead NPD direction briefing and manage development process from ideation to launch.Coordinate internal cross-functional management , including system setup and communication with R&D, Supply Chain, and Operations.Conduct consumer validation research (triangle test, FGD, ad hoc surveys) to guide...

  • Regional Growth Director

    1 day ago

    Taipei–Keelung Metropolitan area, Taiwan Partipost Full time $104,000 - $130,878 per year

    About PartipostPartipost is an influencer marketing platform that enables brands to launch impactful word-of-mouth campaigns with everyday people. Backed by Pavilion Capital (Temasek), iGlobe Partners, and Taiwan Mobile, we've helped over 6000 brands connect with genuine voices since launching.Partipost is looking for a dynamic and results-driven Regional...

  • Brand and Influencer Marketing Senior Specialist

    1 week ago

    Taipei, Taipei, Taiwan Elsa Corp Full time $60,000 - $80,000 per year

    About the job Brand and Influencer Marketing Senior Specialist This position will be in charge of brand & influencer marketing work for the Taiwanese market. Details are below:Plan and manage end-to-end monthly influencer marketing campaigns. Manage & create creative content to build up strong social media channels in Taiwan. Work closely with your...