Marketing Executive Taiwan

Kia ora

After recently being voted as New Zealand's most attractive employer, Air New Zealand is continually capturing the world's attention for its great culture, outstanding customer service and innovations that are truly cutting edge. Grow your passion & reach your full potential, with the support of our whānau

As Marketing Executive Taiwan, you will support the Marketing Manager Taiwan in a wide scope of activities including and not exclusive to campaign management, public relations, social media and retail that supports the Air New Zealand brand and delivers on the commercial objectives in Taiwan region. Working in a small team will mean covering multiple responsibilities in a dynamic hybrid working environment.

Please note, this role is based onsite and required to work in the office on weekdays.

Role responsibilities:

• Develop, implement, and support B2C and B2B campaigns, incorporating co-op initiatives with partners (including and not limited to local travel agents, Tourism board), social media, digital, print, native, and TV advertising, while also exploring emerging technologies and multimedia formats.
• Support Marketing Manager to deliver communication/PR strategy to seek, liaise and execute PR exposure opportunities on the airline brand and destination.
• Contribute to Air New Zealand's local brand and social media strategy development as part of the integrated marketing mix and deliver on conversion objectives.
• Work with various media and creative agencies both domestic and offshore.
• Track campaign effectiveness using analytics tools and reporting, implementing mid-campaign optimizations as needed.
• Compile wrap/performance decks on campaign activity to be presented to all levels within the organization.
• Liaise with the New Zealand-based head office marketing/technical teams and agencies to plan and implement the region's marketing activities and initiatives.
• Work collectively with the regional team on delivering the annual plan to meet revenue targets and increasing sales through enhancing channels to exceed business objectives.
• Collaborates with sales, commercial, and marketing teams to fully understand product and communication needs.
• Assist the trade channel with B2B advertising media, collateral, and design materials.
• Build strong, effective relationships with all internal stakeholders across the business.
• Ideate and actively develop display, social, and video ad creatives, while conducting regular A/B testing to optimize performance and periodically refresh creatives.
• Support the positive, progressive culture of the local and wider regional teams by proposing ideas and initiatives that help us to collaborate more effectively and work smarter.
• Monitor and review related travel media channels, including competitor activities, to stay on top of trends and identify opportunities.
• Ensure all communications and collaterals meet Air New Zealand's unique tone and manner.

Our ideal candidate:

• You must be eligible to work in Taiwan
• You're an adept storyteller with experience in delivering compelling communications
• Proficient in developing, executing, and measuring demand generation programs
• Knowledgeable in content development and copywriting for digital and social media
• Excellent communication skills both verbal and written
• Detail-oriented with a focus on accuracy and multitasking
• You excel at building stakeholder relationships and are a proactive problem-solver
• Confident managing campaigns from planning to execution and analysis
• Comfortable presenting to senior management in person and online.
• University graduate with a minimum of 4 years of marketing management experience ideally in the airline or travel industry
• Familiar with multiple ad platforms, such as Google Ads, Meta Ad Manager, TikTok ads, etc and have up-to-date knowledge of relevant technologies, social media, AI, and the Taiwan media landscape.
• Willingness to work in a hybrid environment, including late-night campaign launches and occasional travel.

If this sounds like the opportunity for you, take flight and apply now

Applications close 20/08/2025.

At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset – because while everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.

If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.

Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina.

"Seek to bring distant horizons closer. Once near, seize them and make them your reality."