Marketing Manager

This position will be responsible for providing leadership in the area of CRM strategy, process and execution, advertising and all other marketing and promotion related functions. He/she will provide marketing planning and forecasting leadership and be responsible for the brand development of the business. He/she will be responsible for activity supporting all stages of sales, including customer acquisition, sales execution and retention. This individual should share responsibility for market share (along with sales management):

1.Advertising, Promotion & Event Marketing

●Drive integrated marketing campaigns that combine traditional media, digital platforms, and content marketing to reach targeted B2B audiences.

●Manage dealer brand visibility through industry trade shows, customer open houses, product demos, and experiential marketing (e.g., machine try-outs, technology showcases).

●Evaluate media mix effectiveness and ensure measurable ROI from advertising and promotional investments.

●Collaborate with Caterpillar regional teams to adapt global brand assets into localized campaigns for the Taiwan market.

2.Brand & Campaign Management

●Safeguard and enhance Caterpillar brand image in Taiwan, ensuring alignment with global brand standards while adapting to local market needs.

●Lead development of end-to-end marketing campaigns from strategy to execution, including content creation, lead capture, and performance tracking.

●Oversee creative development for all dealership signage, sales materials, and brand experiences.

3.Digital Marketing & Demand Generation

●Manage the corporate website ), and all digital touchpoints, ensuring engaging content and seamless user journeys.

●Run search, social, email, and marketing automation campaigns to nurture leads and support sales funnel progression.

●Optimize SEO/SEM, retargeting, and digital analytics to increase visibility and inbound inquiries.

●Establish lead generation programs that capture prospect data, segment customers by industry and potential, and keep the sales team supplied with qualified opportunities.

4.Customer & Market Insights

●Champion the Voice of the Customer (VOC) by collecting and analyzing feedback from contractors, construction firms, and rental customers.

●Develop and execute customer satisfaction and retention programs, ensuring long-term loyalty and repeat business.

●Benchmark against competitors, track industry trends (construction, mining, rental, infrastructure projects), and identify new growth opportunities.

5.Sales Enablement & Data Management

●Partner with sales leaders to align marketing and sales strategies, ensuring consistent messaging across all customer touchpoints.

●Maintain and enrich customer and prospect databases, ensuring high-quality data for targeted marketing campaigns.

●Introduce data-driven reporting dashboards to measure campaign ROI, lead-to-opportunity conversion, and customer engagement.

●Support the effective use of CRM and marketing automation tools, ensuring adoption and measurable business impact.

6.Product & Innovation Support

●Support new product and technology introductions (e.g., 3D Grade Control, VisionLink, electrification solutions) with PR, content marketing, dealer events, and targeted campaigns.

●Partner with product teams to create go-to-market strategies for Caterpillar's new solutions tailored to Taiwan customers.

The ideal candidate would demonstrate the following qualifications and attributes:

★Strong understanding of B2B and B2C marketing, with relevant experience in construction, heavy equipment, or power generation industries being a significant advantage.

★Proven ability to design and execute lead generation and demand creation programs that drive measurable sales pipeline growth.

★Hands-on experience in digital marketing tools such as Google Ads, Google Analytics, and major social media platforms; ability to translate data insights into actionable marketing strategies.

★Experience in short-form video content creation (scripting, shooting, and editing) to enhance digital engagement.

★Ability to manage the smooth operation of marketing functions—including advertising, promotions, events, and trade shows—while aligning with sales objectives to achieve business growth.

★Strong financial literacy and commercial acumen to manage budgets and ensure ROI-driven marketing activities.

★Capacity for domestic and international business travel to support events, trade shows, customer engagement, and Voice of Customer (VOC) initiatives.

★Leadership qualities with the maturity, influence, and interpersonal skills necessary to build trust and collaboration with internal teams, salesforce, and external stakeholders.

★Comfort working within the structure of the Lei Shing Hong Group and ability to communicate effectively in both English and Mandarin across diverse cultures, business practices, and organizational levels.

★Proactive learner who stays up to date on market trends, competitor activities, and customer needs, contributing to long-term business and marketing strategy development.