TW Life】Assistant Manager, Digital Media Section, DBM Dept
5 days ago
Job Description
Key Responsibilities
- Plan and execute media leads acquisition campaigns, analyze the performance and develop optimization strategies to achieve the annual goal. 規劃及執行媒體名單蒐集活動,並進行活動的效益分析與優化策略,達成年度名單目標。
- Responsible for digital media operations, including audience targeting, creative material ideation, media tracking planning, and managing the customer digital journey, etc. 負責數位媒體行銷業務,從設定媒體受眾、創意素材發想、媒體追蹤規劃到客戶數位旅程經營等。
- Campaign P&L Management. 掌控行銷預算,確保符合效益。
- Communicate and coordinate with internal teams and external vendors as required for marketing campaign operations. 針對行銷活動的需求,與內部團隊及外部廠商進行溝通與協調。
Qualifications
- At least 3 years of digital marketing experience in media lead acquisition campaigns. 至少三年以上名單蒐集活動之數位行銷經驗。
- Hands-on experience in managing ads across Google, Meta, LINE, and other major digital platforms. 熟悉 Google / Meta / LINE 等數位廣告平台,具實務操作經驗。
- Knowledge of SEO, SEM, and content marketing. 具備 SEO / SEM /內容行銷經驗。
- Experience working at a media agency or strong familiarity with media agency operations. 曾任職於媒體代理商,或熟悉媒體代理商之運作模式。
- Relevant experience in marketing and business operations within the financial or insurance industry. 具金融保險業之行銷或業務相關工作經驗。
- Strong communication skills, both internal and external. 具良好內外部溝通能力。
- Strategic and analytical mindset, capable of logical problem-solving. 具策略性思考與邏輯分析能力。
- Detail-oriented and organized, with strong execution capability. 細心謹慎、具良好執行力。
- Collaborative team player with a proactive attitude. 具團隊合作精神與主動積極態度。
- Google or other digital-related certifications (preferred). 持有 Google 或其他數位相關證照者佳。
- Life insurance license (preferred). 具人壽保險業證照者佳。
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