TW Life】Assistant Manager, DBM

3 days ago

Taipei City, Taiwan Chubb Full time NT$720,000 - NT$1,440,000 per year

Job Description

  • 規劃及執行媒體名單蒐集活動,並進行活動的效益分析與優化策略,達成年度名單目標。
  • 負責數位媒體行銷業務,從設定媒體受眾、創意素材發想、媒體追蹤規劃到客戶數位旅程經營等。
  • 掌控行銷預算,確保符合效益
  • 針對行銷活動的需求,與內部團隊及外部廠商進行溝通與協調
  • Plan and execute media leads aqucsition campaigns, analyze the performance and develop optimization strategies to achieve the annual goal.
  • Responsible for digital media operations, including audience targeting, creative material ideation, media tracking planning, and managing the customer digital journey, etc.
  • Campaign P&L Management
  • Communicate and coordinate with internal teams and external vendors as required for marketing campaign operations.

Qualifications

  • 至少三年以上名單蒐集活動之數位行銷經驗
  • 熟悉 Google/Meta/LINE 等數位廣告,具實務操作經驗
  • 具 SEM/SEO/ 內容行銷經驗
  • 曾經待過媒體代理商,或熟知媒體代理商操作業務。
  • 金融保險業行銷業務相關之工作經驗
  • 內外部溝通能力
  • 具策略性思考與具邏輯分析
  • 細心
  • 具團隊合作精神
  • Google 等數位相關證照 ( 加分 )
  • 人壽保險證照 ( 加分 )
  • At least 3 years of digital marketing experience in media leads aqcusition campaigns.
  • Experience in managing ads across Google/Meta/LINE…etc with hands-on experience.
  • Knowledge of SEO/SEM, content marketing
  • Experience working at a media agency or being familiar with media agency operations.
  • Relevant work experience in marketing and business operations within the financial and insurance industries.
  • Internal and external communication skills
  • Strategic thinking and logical analysis skills
  • Detail-oriented
  • Team Player
  • Google or digital-related certifications (a plus)
  • Life insurance license (a plus)

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