Product Manager/Assistant Product Manager

3 days ago

Taipei Taipei City, Taiwan CHANEL Full time $60,000 - $80,000 per year

Job Purpose:
Responsible for the planning, organizing and implementation of FRAGRANCE marketing plans and promotions in order to reach company's target on Precision, means market share, growth, profitability and image.

Key Responsibilities:
Marketing and Forecasting

  • Plan implementation of FRAGRANCE marketing plans and budgets for Taiwan market.
  • Formulate and manage FRAGRANCE marketing, consumer promotion, retail marketing event, relationship marketing and direct marketing plans/campaigns.
  • Plan and Forecast Demand for each new and existing FRAGRANCE products in line with inventory targets.
  • Work with Logistics Dept, assure good inventory quality (finish goods, samples & SPM) both in the warehouse & counters; assure labeling Logistics Dept carries out procedures and ensure shelf-life/stock turn of each SKU.
  • Coordinate with local Communications management team, training team, sales team to optimize the execution of any campaign.
  • Work with regional marketing counterparts to get clear guidelines, input local market needs and eventually work out best plan for TW market/consumers.

Visual Display and Operations

  • Follow-up with logistics department & ensure delivery of planned merchandises are on schedule to counters.
  • Ensure Chanel FRAGRANCE units; displays & merchandise are well kept with Chanel standards in counters and according to marketing plan.
  • Work with visual display team to follow up the implementation of FRAGRANCE POS and operational visual merchandising.

Finance

  • Cooperate with the Inventory & Logistics Department to ensure optimal inventory.
  • Plan, optimize and control the FRAGRANCE budget expenses to within planned levels while maximize the investment.
  • Consumer
  • Based on palm data and external market intelligence, identify FRAGRANCE market trend and potential market segments; analyze store traffic, competitors information and market niches for marketing focus; and analyze marketing effectiveness and promotion feedback in order to offer marketing insights and initiatives to develop local marketing actions.
  • Develop campaigns for Customer Relation Management.
  • Conduct market surveys through various means to keep abreast customers' buying trend.

People

  • Support & follow up on relevant motivational and human resource policies of Chanel including Global Vision, Mission &Competencies.

Internal communication

  • Always keep data/information transparent and always keep effective communicate with related stakeholders by using matrix communication instead of line communication.

Person Specifications:
Academic / Professional Qualifications

  • Bachelor's degree or above
  • Fluent in both Chinese and English ability

Work Experience

  • At least 5 years of solid product marketing experience in cosmetics industry.
  • Fragrance category experience, along with a background in retail consumer events and activities, is preferred.

Required Competencies

  • Good communication and collaboration skill internally and externally.
  • Analytical skills and good at numbers
  • Strategic planning skills
  • Able to make decisions independently
  • Innovative and self-motivated

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