
Product Manager/Assistant Product Manager
2 days ago
Responsible for the planning, organizing and implementation of FRAGRANCE marketing plans and promotions in order to reach company's target on Precision, means market share, growth, profitability and image.
Key Responsibilities:Marketing and Forecasting
- Plan implementation of FRAGRANCE marketing plans and budgets for Taiwan market.
- Formulate and manage FRAGRANCE marketing, consumer promotion, retail marketing event, relationship marketing and direct marketing plans/campaigns.
- Plan and Forecast Demand for each new and existing FRAGRANCE products in line with inventory targets.
- Work with Logistics Dept, assure good inventory quality (finish goods, samples & SPM) both in the warehouse & counters; assure labeling Logistics Dept carries out procedures and ensure shelf-life/stock turn of each SKU.
- Coordinate with local Communications management team, training team, sales team to optimize the execution of any campaign.
- Work with regional marketing counterparts to get clear guidelines, input local market needs and eventually work out best plan for TW market/consumers.
Visual Display and Operations
- Follow-up with logistics department & ensure delivery of planned merchandises are on schedule to counters.
- Ensure Chanel FRAGRANCE units; displays & merchandise are well kept with Chanel standards in counters and according to marketing plan.
- Work with visual display team to follow up the implementation of FRAGRANCE POS and operational visual merchandising.
Finance
- Cooperate with the Inventory & Logistics Department to ensure optimal inventory.
- Plan, optimize and control the FRAGRANCE budget expenses to within planned levels while maximize the investment.
· Consumer
- Based on palm data and external market intelligence, identify FRAGRANCE market trend and potential market segments; analyze store traffic, competitors information and market niches for marketing focus; and analyze marketing effectiveness and promotion feedback in order to offer marketing insights and initiatives to develop local marketing actions.
- Develop campaigns for Customer Relation Management.
- Conduct market surveys through various means to keep abreast customers' buying trend.
People
- Support & follow up on relevant motivational and human resource policies of Chanel including Global Vision, Mission &Competencies.
Internal communication
- Always keep data/information transparent and always keep effective communicate with related stakeholders by using matrix communication instead of line communication.
Person Specifications:Academic / Professional Qualifications
· Bachelor's degree or above
· Fluent in both Chinese and English ability
Work Experience
· At least 5 years of solid product marketing experience in cosmetics industry.
· Fragrance category experience, along with a background in retail consumer events and activities, is preferred.
Required Competencies
· Good communication and collaboration skill internally and externally.
· Analytical skills and good at numbers
· Strategic planning skills
· Able to make decisions independently
· Innovative and self-motivated
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