Marketing Promotion Specialist

1 week ago

Taipei, Taiwan CTW Full time $40,000 - $80,000 per year

▍Company Overview:

We are a dynamic and rapidly expanding global gaming industry force committed to bringing our diverse portfolio to new markets.

As a Marketing Promotion Specialist, you will play a pivotal role in our international marketing team, focusing on pre-registration, post-release, and promotions to elevate our platform's popularity across the globe.

▍Job Overview:

As a Marketing Promotion Specialist, you will be responsible for the strategic development and execution of international marketing projects. This role encompasses pre-registration promotion, post-release planning, and collaboration with Japanese anime and manga publishers.

Your duties will extend to general promotion work, including YouTube management, event giveaways, and the management and analysis of display and listing ads.

▍Key Responsibilities:

- Pre-registration promotion: Develop and execute promotional plans, manage press releases, and oversee various web advertisements (SNS, affiliate, etc.).

- Post-release: Plan and execute promotions linked to in-game events, and collaborate on IP projects with Japanese anime and manga publishers.

- General promotion work: Manage YouTube content, plan event giveaways, and coordinate promotional goods.

- Analyze display and listing ads, and interpret ad serving and distribution data.

- Monitor and confirm Key Performance Indicators (KPIs), and implement improvement measures.

- Undertake various game marketing-related projects based on skill set and preferences.

▍We Offer:

- Autonomy and Ownership: Take sole responsibility for marketing promotion on our game distributed on "The Biggest Japanese Gaming Platform"

- Purpose-driven Work: Contribute to our growth in the global game industry, leveraging cutting-edge technologies such as our internal AI ads tool.

- Career Advancement: Opportunities for rapid promotions based on contributions to international expansion.

- Evolving Responsibilities: Tailor your role based on personal skills, and actively contribute to building your career path.

*This role can be based in Taipei, Taiwan, or Tokyo, Japan.

Requirements

  • English: Business Level or above
  • Marketing promotion experience, especially in the video game industry (1 year or more)
  • A strong understanding of ad serving and marketing in Taiwan
  • Ability to write compelling and creative content in Chinese and Japanese
  • Passionate gamer with knowledge of video game terminology and language
  • Knowledge of Japanese anime/manga (otaku culture)
  • Ability to adapt to a fast-paced, multicultural environment where growth and change are constant
  • Flexibility, ability to deal with uncertainty and prioritize tasks

Good to have

  • Japanese: Professional Proficiency (JLPT N1 or equivalent)
  • Web marketing experience (SEM, SEO, advertising operation experience, etc).
  • Writing press releases / copywriting experience
  • Japan-related experience

Benefits

  • Free lunch catering
  • Free in-office coffee, tea, drinks, snacks, sweets & vitamins/supplements
  • Modern office space in the heart of Taipei, with views of Taipei 101
  • Industry-leading work-life harmony: overtime is rare and discouraged
  • Commute expenses covered
  • Diverse & international environment
  • Working hours: 09:30 – 18:30, Monday to Friday (in-office)

Interview process: *subject to change depending on the situation

Document Screening → First interview → Assignment in-office or remote → Final interview with Team Manager (Japanese)→ Offer

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