Sr. Marketing Specialist

1 week ago

Taipei Taipei City, Taiwan 3M Full time $104,000 - $130,878 per year

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description

  • Able to independently lead product portfolio marketing strategy for assigned categories within FMCG
  • Define and execute product positioning and pricing to maximize consumer impact
  • Analyze consumer insights, market trends and competitive landscape and work with the internal/external insight team and data analytics tools
  • Partner with Sales and Area marketing teams to drive promotional and advertising effectiveness
  • Manage E2E product launch activities, including product development, messaging, campaign planning, and cross-functional (sales, trade, supply chain, sourcing, R&D, call center) alignment
  • Track and lead marketing/campaign KPI executions

Requirements

  • 6+ years of FMCG marketing experience
  • Bachelor's (and above) degree in the marketing field
  • Good (verbal & written) communication skills to ensure smooth collaboration with country/regional teams
  • Resilient and agile in FMCG environments
  • Familiar with SAP system (nice to have)
  • Familiar with digital marketing
  • Familiar with Excel/BI analysis

Learn more about 3M's creative solutions to the world's problems at or on Instagram, Facebook, and LinkedIn @3M.

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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