Product Marketing Specialist

1 week ago

New Taipei, Taiwan Advantech Full time $80,000 - $120,000 per year

【職務介紹】

We are looking for multiple talented Product Marketing Specialists to join our Intelligent Services marketing team. This role is responsible for shaping go-to-market strategies, driving brand visibility, and executing impactful marketing campaigns across key verticals. Depending on your expertise and interest, you will focus on one of the following areas:

  • Retail, Hospitality, and Foodservice: Specializing in solutions such as POS systems and self-service kiosks
  • Healthcare: Focusing on medical computing, diagnostic imaging, and mobile care technologies

You will collaborate closely with cross-functional teams to position our products effectively, support business growth, and engage target audiences in the global markets. If you're passionate about innovative technologies in either the retail or healthcare space and thrive in a fast-paced, dynamic environment, we invite you to be part of our journey. 

【工作內容】

  • Design and implement marketing initiatives to enhance brand and product visibility in target markets.
  • Develop and execute product marketing campaigns to drive lead generation, customer acquisition, and retention.
  • Create comprehensive product launch materials and collaborate with internal and external teams to ensure effective go-to-market strategies.
  • Align with annual marketing strategies and work closely with regional teams to execute streamlined and impactful marketing activities.
  • Partner with cross-functional teams to facilitate successful online and offline marketing campaigns, including exhibitions, conferences, seminars/webinars, social media, and eCommerce marketing efforts.
  • Conduct market research to stay ahead of industry trends and competition, using insights to refine product marketing tactics.
  • Monitor and analyze marketing campaign performance, providing actionable insights and adjusting strategies for optimal outcomes.

【具備條件】

  • Minimum of 3 years experience in product marketing.
  • Proficiency in English (listening, speaking, reading, and writing).
  • Strong interpersonal skills with high EQ, capable of collaborating effectively with cross-functional, multinational teams.
  • Ability to work independently under pressure while maintaining effective teamwork.
  • Excellent project management skills with the ability to prioritize and handle multiple projects concurrently.
  • Self-motivated and eager to learn in a fast-paced environment.
  • Experience in the retail, hospitality IT, or healthcare IT is a plus.

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