Business Development Strategist

3 days ago

Zhonghe District New Taipei City, Taiwan ViewSonic Full time $120,000 - $200,000 per year

To build and develop strategic partnerships with key
ProAV system integrators and solution partners
across the APAC region, driving business growth, enhancing solution adoption, and supporting the long-term success of the ViewSonic ProAV Business Unit.

Key Responsibilities

1. Strategic Business Development

  • Develop regional
    business development strategie
    s to expand ProAV solution adoption.
  • Identify and engage
    key system integrators (SI
    ) and
    strategic alliance partner
    s for long-term collaboration.
  • Manage strategic projects and partnership negotiations to strengthen ViewSonic's position in the professional AV ecosystem.
  • Align with Business Managers (BM) to define and execute
    segment- and region-specific growth plans.

2. Market Research and Analysis

  • Analyze ProAV market trends, ecosystem structures, and channel competitiveness.
  • Track and evaluate key business metrics —
    sales volume, ASP, revenue, profit margin (NPM%), SP
    I, and forecast accuracy (4M FCST).
  • Provide data-driven insights to refine product positioning, go-to-market (GTM) strategy, and channel prioritization.
  • Benchmark ViewSonic's strategy against competitors and regional best practices.

3. Partner & Channel Strategy

  • Plan and execute
    partner enablement program
    s and
    joint marketing initiative
    s to enhance engagement.
  • Work with internal stakeholders (BM, BSM, Product, and Marketing) to align business direction and operational plans.
  • Evaluate partner performance and ensure alignment with corporate goals and market requirements.
  • Drive
    channel portfolio optimizatio
    n to maximize profitability and market coverage.

4. Business Operation and Reporting

  • Support annual and quarterly
    budget plannin
    g,
    sales forecastin
    g, and
    performance tracking.
  • Prepare and consolidate
    business review report
    s including revenue, sales volume, gross margin, and operational profit (OP).
  • Contribute to cross-department communication to ensure smooth project execution and alignment of priorities.

Required Qualifications

  • Bachelor's degree in Business, Marketing, or related field; MBA preferred.
  • 10+ years of experience
    in
    business development / strategic partnership / channel management
    within
    ProAV, display, or ICT
    industry.
  • Strong knowledge of AV ecosystem (SI, distributors, solution providers).
  • Proven analytical and negotiation skills with solid business acumen.
  • Excellent English communication and presentation skills; Mandarin proficiency a plus.
  • Comfortable working in
    a matrix, cross-functional, and multicultural environment.

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