Field Marketing Specialist I

8 hours ago

ZHUBEI, Taiwan Cadence Systems Full time NT$600,000 - NT$1,200,000 per year
At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.

Cadence is a pivotal leader in electronic design, building upon more than 30 years of computational software expertise. The company applies its underlying Intelligent System Design strategy to deliver software, hardware and IP that turn design concepts into reality.

Cadence customers are the world's most innovative companies, delivering extraordinary electronic products from chips to boards to systems for the most dynamic market applications including consumer, hyperscale computing, 5G communications, automotive, aerospace industrial and health.

Job Overview:

  • Work with the manager to deliver integrated and effective marketing programs and achieve corporate marketing objectives.
  • Execute media relations and social media management.
  • Collaborate with corporate marketing, sales, product teams, and external partners to ensure consistent messaging.

Job Responsibilities:

Events Management:

Assist the manager in planning, organizing, and executing marketing activities that drive brand awareness and demand generation at all kinds of events, including large-scale conferences, seminars, workshops, and product campaigns.

Work with the manager to execute the event strategy, event theme, logistics, vendor management, on-site operations, and post-event reporting.

Media Relations, Social Media Management and Public Communications:

Execute the media outreach strategies to increase overall brand awareness and thought leadership.

Execute localized social media strategies to promote brand visibility, product launch, and event campaigns.

Assist the manager to build and maintain relationships with key media, government stakeholders and industry alliances.

Assist the manager on CSR/ESG branding management and activities to support Corp and local ESG branding visibility.

Cross team collaboration and reporting:

Work closely with field sales, regional business and engineering leaders, and corporate teams to align marketing plans, activities, and marketing assets support. 

Support logistics and purchasing processes for marketing campaigns if needed.

Job Qualifications:

  • Bachelor's degree in Marketing, Communications, Business or related field.
  • 3-6 years' experience in the field of marketing, events management, or media relations, preferably in the technology and semiconductor industry.
  • Able to work independently and hands-on logistics support on campaigns and promotions.
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