Leader of Digital Customer Engagement and Acquisition

Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

As a Digital Customer Engagement and Acquisition Development Team Leader, you will play a pivotal role in driving customer satisfaction, revenue growth, and engagement through the development and enhancement of digital tools. You'll lead a team responsible for creating and maintaining customer-facing applications, chatbots, online insurance, and other digital touchpoints. Your expertise will be crucial in ensuring seamless customer experiences across various channels.

Responsibilities
one. Strategy and Execution:

• Manage the development team, including hiring, training, mentoring, and performance evaluation.
• Plan, prioritize, and assign tasks and projects to the team members, and monitor their progress and quality.
• Ensure that the digital tools are user-friendly, secure, scalable, and reliable.
• Ensure that the digital tools are compliant with the relevant standards and regulations.
• Communicate and coordinate with other teams and stakeholders, such as marketing, sales, customer service, IT, and external partners.
• Collaborate with cross-functional teams to align digital initiatives with business goals.
• Lead online Insurance teams to enhance customer value propositions through self-service options and technical knowledge/support.
• Prepare and present reports and updates on the team's performance and achievements.
• Research and evaluate new technologies and trends that can improve the digital customer engagement tools.
• Provide technical guidance and support to the team and troubleshoot any issues that arise.

2. Requirements And Use Cases

• Work closely with business function and technical primes to translate approved business requirements into detailed system requirements.
• Review team deliverables to ensure alignment with use cases and system requirements.
• Ensure that the digital tools are aligned with the company's vision, strategy, and brand identity.

3. Vendor Management

• Evaluate vendor work deliverables (such as System Design Specifications) to ensure compliance with system requirements.
• Explore alternative solutions to meet project goals.
• Manage risk, schedule, quality, and change throughout the project lifecycle.

4. Testing And Deployment

• Define test criteria and contribute to test plans.
• Review and sign off on functional requirement, system integration testing result, code merge review and program deployment etc.
• Collaborate with project managers to ensure successful deployment.
• Collaborate with Quality Engineering team to build and maintain the end-to-end auto-testing cases.

Requirements

• Bachelor's degree in computer science, software engineering, or related field.
• At least 3 years of experience in developing digital internet facing tools, such as web applications, mobile applications, chatbots.
• At least 1 years of experience in leading and managing a development team.
• Proficient in various programming languages, frameworks, and tools, such as Java, HTML, CSS, JavaScript, React, Angular, , Python, Django, Flask, Firebase, AWS, Git, spring etc.
• Strong knowledge of user interface design, user experience, and usability principles.
• Strong knowledge of web and mobile security, performance, and optimization techniques.
• Strong knowledge of agile development methodologies, such as Scrum or Kanban.
• Excellent communication, collaboration, and problem-solving skills.
• Passionate about creating innovative and engaging digital tools that delight customers.

Prudential is an equal opportunity employer.
We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.