Product Marketing Manager/Product Marketing Specialist

3 days ago

Taipei Taipei City, Taiwan Synology Full time $60,000 - $80,000 per year

Department Info

Synology creates IT solutions that range from data management, backup, video surveillance, wireless networking, and more. We empower not only hyper-scale and multinational enterprises but also the typical family and individuals with powerful solutions that solve everyday challenges. We are looking for someone who can help define and deliver our brand's values and messages in the consumer space. A product's success in the market is not only defined by engineering. A well-thought-out and executed plan is needed to ensure accurate product placement for maximum product exposure. Product Marketing Managers are highly cross-functional, working closely with other marketing team members and colleagues in engineering and business development to drive forward product awareness and adoption.

Job Description
You will become a product ambassador for Synology's new consumer-oriented products. In this role, you'll be responsible for engaging product collateral that targets potential customers and for internal and partner training. You will: - Perform market and customer research, digging into the details behind purchase decisions and how other brands are moving, then forming actionable plans. - Craft and refine complex go-to-market strategies. - Deliver accurate and impactful content marketing collateral, including websites, videos, campaigns, blog posts, and more, together with our designers. - Operate on a global scale, co-working with regional marketing and sales teams, adapting your strategies to local needs while balancing brand consistency and the resources of downstream teams. - Be the spokesperson for your product towards customers, media, and channel partners.

Requirements
You are expected to have: - Technical and business acumen. Able to quickly grasp complex concepts, understand the target audience, and create clear and actionable plans. - At least 1 year of experience in marketing or product marketing, preferably in consumer electronics. - Excellent English writing skills. You are able to combine complex data, technical points, and use cases into a compelling, persuasive, but still concise narrative.

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