Product Marketing Manager

5 days ago

Taoyuan City Taoyuan City, Taiwan Intenza Fitness Full time $60,000 - $120,000 per year

Company Description

For more than a decade, Intenza has been committed to crafting premium fitness solutions for leading establishments such as Gymshark and Equinox. Our mission is to empower industry leaders to create extraordinary facilities with equipment designed to last and inspire. With a global network of over 80 distributors in 75+ countries, Intenza serves over 2000 facilities worldwide. Our dedication to exceptional service has earned us numerous awards, including the Red Dot Award, Taiwan Excellence, and the Plus X Award. Join us to help create world-class fitness experiences for members worldwide.

Role Description

We are seeking an experienced Product Marketing Manager with proven expertise and strong copywriting skill to join our dynamic marketing team. As a Product Marketing Manager, you will be the champion of our products. You will develop go-to-market strategies, craft compelling messaging, and enable sales teams with the insights they need. This role sits at the intersection of product, marketing, and sales, ensuring the successful positioning and promotion of our equipment across global markets.

Key Responsibilities:

  • Product Positioning & Messaging:
     Craft and communicate compelling product value propositions that resonate with our brand identity and meet market demands.
  • Market Research & Analysis
    : Conduct comprehensive market research, competitive analysis and gather customer insights to shape product marketing strategies and uncover new growth revenues.
  • Go-To-Market Strategy:
     Spearhead the creation and implementation of go-to-market plans for new product launches, collaborating closely with sales, design, R&D, and other teams to ensure cohesive execution across all channels.
  • Content Development:
     Partner with creative and copywriting teams to generate high-quality marketing materials, including brochures, digital content, advertisements, and video scripts.
  • Cross-Functional Collaboration:
     Collaborate effectively with product development, marketing, and sales teams to ensure product success aligns with market needs.
  • Support Product Launches:
     Coordinate global product launch activities in collaboration with the product marketing team, managing timelines, marketing collateral, and event logistics.
  • Sales Enablement:
    Develop sales enablement tools and resources such as product guides, FAQS and training presentations to empower the sales team in effectively communicating product value.

Qualifications:

  • Passionate about Fitness and wellness
  • Bachelor's degree in Marketing, Business, or a related field
  • 3+ years of experience in product marketing, ideally within the fitness equipment or related industry.
  • Strong understanding of global B2B markets and the commercial fitness equipment lifecycle.
  • Proven success in developing and executing effective go-to-market strategies for premium products.
  • Exceptional communication, presentation, and project management skills.
  • Ability to work collaboratively across functions and manage multiple
  • stakeholders.
  • Analytical mindset with a talent for deriving actionable insights from data.
  • Fluent in English; proficiency in Mandarin is a plus
  • Bonus: Personal trainer certification (NASM, ACE, NSCA, ACSM, NESTA, etc.)

Join us at Intenza Fitness to make a meaningful impact in the fitness and wellness industry

  • Product Manager

    20 hours ago

    Taoyuan City, Taoyuan City, Taiwan Intenza Fitness Full time NT$900,000 - NT$1,200,000 per year

    For more than a decade, Intenza has been committed to crafting premium fitness solutions for leading establishments such as Gymshark and Equinox. Our mission is to empower industry leaders to create extraordinary facilities with equipment designed to last and inspire. With a global network of over 80 distributors in 75+ countries, Intenza serves over 2000...

  • Product Manager

    3 days ago

    Taoyuan City, Taoyuan City, Taiwan CENTOGENE Full time NT$1,800,000 - NT$2,500,000 per year

    Your ResponsibilitiesDevelop and implement product strategies for CentoDx, aligning with CENTOGENE's global and regional objectives.Provide sales enablement and technical training to internal teams, distributors, and clinical partners.Conduct product demonstrations, seminars, and workshops for customers and professionals.Collaborate with the sales team to...

  • Product Manager

    5 days ago

    Taoyuan City, Taiwan Super Micro Computer Full time $150,000 - $200,000 per year

    Job Req ID: 27219 Essential Duties and Responsibilities:Define and evolve the product vision and roadmap for GPU server platforms and AI infrastructure, aligned with company goals and market trends.Identify and prioritize high-impact opportunities in AI, ML, HPC, and cloud-native workloads.Cross-Functional LeadershipCollaborate closely with engineering,...

  • Product Manager

    5 days ago

    Taoyuan City, Taoyuan City, Taiwan XING Mobility Full time NT$1,800,000 - NT$2,500,000 per year

    Position Summary:The Product Manager – Portfolio Management serves as a key integrator within the PMO, responsible for managing XING's product and project portfolio across its lifecycle. This role ensures all product initiatives align with strategic objectives, financial targets, and operational readiness. Acting as the bridge between business strategy,...

  • Senior Manager, Marketing

    1 week ago

    Taoyuan City, Taiwan AirAsia Bhd Taiwan Branch Full time NT$60,000 - NT$120,000 per year

    Job DescriptionLocation: Taipei, TaiwanDepartment: Aviation CommercialEntity: AAAMSStatus (Full time/part time/contract): Full timeJOB DESCRIPTION:YOUR ROLE AS A MARKETING SENIOR MANAGERResults-driven and strategic Marketing Senior Manager to lead the planning, development, and execution of marketing initiatives. The ideal candidate will oversee brand...

  • AFT CE Product Manager

    3 days ago

    Taoyuan District, Taoyuan City, Taiwan Qnity Full time $120,000 - $180,000 per year

    Drive execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launchOwn pricing for the product lines to meet profit objectives by conducting cost analysis with the support from other Product team members and the Integrated...

  • Technical Product Manager UVR

    2 weeks ago

    Taoyuan District, Taoyuan City, Taiwan Covestro Full time NT$60,000 - NT$180,000 per year

    We are Covestro. We are curious. We are courageous. We are colorful. We refine chemical material solutions with game-changing products. Let us empower you to push boundaries. Join us and our colleagues now and together we will make the world a brighter place.What We OfferWe are looking for a Technical Product Manager who plays a critical role in linking R&D,...

  • Technical Product Manager UVR

    2 weeks ago

    Taoyuan City, Taiwan Covestro Full time $80,000 - $120,000 per year

    We are Covestro. We are curious. We are courageous. We are colorful. We refine chemical material solutions with game-changing products. Let us empower you to push boundaries. Join us and our colleagues now and together we will make the world a brighter place.What We OfferWe are looking for a Technical Product Manager who plays a critical role in linking R&D,...

  • Freelance Marketing Account Executive

    1 week ago

    Taipei, Taipei City, Taiwan KKBC - B2B Marketing Agency Full time $60,000 - $80,000 per year

    Company Overview:Founded in 2009, KKBC is a leading B2B tech marketing agency dedicated to inspiring brands through innovative strategies and creative communication. With services ranging from media planning and digital management to brand research and public relations, we operate across APAC, EMEA, and North America, offering significant career growth...

  • Product Marketing Manager

    1 week ago

    Taipei, Taipei City, Taiwan Monolithic Power Systems, Inc. Full time NT$1,200,000 - NT$2,400,000 per year

    Monolithic Power Systems, Inc. (MPS) is one of the fastest growing companies in the Semiconductor industry. We are worldwide technical leaders in Integrated Power Semiconductors and Systems Power delivery architectures. At MPS, we cultivate creativity, are passionate about sustainability, and are committed to providing leading-edge products and innovation to...