Brand Communications Manager
Found in: beBee S TW - 3 weeks ago
We're hiring Digital Social Media Managers for a global leading FMCG company. Your role involves creating and refining content strategies to boost performance and engagement across digital platforms.
Responsibilities:
- Recommend social media plans aligned with communication briefs from teams.
- Supervise SEM/SEO optimization in partnership with agencies ((Media/Social/Digital/DCM/SM).
- Lead performance tracking and reporting across agencies and platforms to drive optimization.
- Establish social insight and idea generation platforms in collaboration with research agencies.
- Develop comprehensive content strategies, calendars, and platform choices for categories and brands.
- Manage brand social influencer strategies, including Celebrities, KOL/KOC, while staying updated on industry landscape.
- Ensure adherence to brand equity guidelines and implement issue management strategies with assistance from pertinent departments.
- Spearhead the development of category and brand-level data strategies throughout the consumer path to purchase.
- Collaborate with CR/PR teams to resolve escalated consumer complaints on social media.
Qualifications
- 3-8 years of experience in Integrated Marketing/Digital/Media/Content Marketing roles.
- With corporate and agency sides are highly preferred.
- Good sense in latest digital/social media marketing techniques and channels.
- Proven record in achieving measurable outcomes and ROI.
- Experienced in budget and time management.
- Clear communication skills to convey strategies and ideas effectively.
- Strong analytical abilities to interpret data and drive decisions.
- Native in Mandarin and proficient in English.
Qualified and interested parties please apply with your CV in word format to Joy.Chan@fyte.com
Please note, that while Morgan Philips Group welcomes and appreciates all candidate response, volume of replies allows us to respond to short-listed candidates only. Resumes are collected for recruitment purposes only.
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