PR & Communication Assistant Product Manager, TMC&CPC Brand

3 weeks ago


Taipei, Taiwan Shiseido Full time


Communication:


  • Plan & Executive 360 ゚communication digital strategies , identify PR opportunities to strengthen the brand Image.
  • Manage overall relationships with media/celebrity/influencers/ 3rd party agencies, and build relationship and support brand initiatives.
  • Develop and execute PR activities, specific to multiple TMC brands (資生堂東京櫃), aligned with regional and local launch plans.
  • Manage digital budget and monthly expense to achieve budget control objectives and KPI for checking

Buzz:

  • Leverage social listening tools to monitor the performance and provide insights from consumers and competitors for optimization.
  • Co-op with the brand team to create content creatives to drive consumer engagement
Cross Functional

Communication:


  • Co-work with brand/EC team to plan and execute each campaign.
  • Support corp. PR team activities, crisis communication and reputation management efforts.
Qualifications & Skills

1. 3+ years of experience in PR and communication.

  • Excellent sense of journalism and storytelling.
  • Familiarity with press reporters and journalists in the cosmetic industry.
  • Experience in conducting successful PR activities.


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