Marketing Project Manager

Project Manager, Corporate Branding and Strategy

We are seeking a strategic and execution-driven project manager to lead our corporate branding and strategic initiatives end-to-end and to architect the Group's health professional IP ecosystem, spanning medical/academic partnerships, a train-the-trainer network, compliant content/IP, and community/media activation. This role enhances brand identity and reputation, ensures every program aligns with business objectives, and turns research and community insights into scalable, compliant influence across Taiwan and multi-market expansion.

What You Will Own

• Cross-functional programs that translate research and community initiatives into scalable, compliant content.
• Governance for brand assets
  including usage rules, global compliance standards, templates, photography, and visual extensions.
• Performance measurement:
  inputs, outputs, outcomes, impact. Build dashboards and close the loop with insights.
• Health Professional IP & Ecosystem Build-up:
  Forge partnerships with academia, government, and healthcare professionals; develop a train-the-trainer program; and package market-ready expansion kits to replicate programs TW→SEA under localized compliance.

Key Responsibilities

Program Management

• Translate objectives into charters, roadmaps, budgets, and risk registers.
• Drive on-time, on-quality, on-budget delivery across internal teams and vendors.
• Proactively identify risks, dependencies, and escalation paths to maintain delivery resilience.
• Orchestrate cross-functional workstreams.

Branding Communications

• Brand Initiative Execution: support all branding activities, improve brand image, and execute positioning strategies.
• Internal & External Communication: coordinate across teams and partners for transparency and unified messaging.
• Creative & Strategic Integration: convert creative ideas into actionable plans and ensure implementation.
• Ensure claims-safe narratives and consistent lexicon for the health professional IP across paid/owned/earned.

Analysis & Optimization

• Monitor KPIs and ROI
  , use data viz/analytics to deliver actionable insights and ongoing optimization.
• Continuously refine processes
  to improve team efficiency.
• Stay current with market trends and competitive activity to inform project plans.

Ecosystem & Health Professional IP

• Map, recruit, and manage HCP/academic associations, NGOs, community networks, and advocacy KOLs with governance.
• Stand up TTT certification and QA, including rubrics, observation checklists, and refresh requirements.
• Future: publish reusable
  go-to-market playbooks
  and market expansion kits; help market owners on adoption; Localize and govern content and channels for
  CN or
  SEA
  .

Personal Attributes

• Proactive:
  initiative for problem-solving and process improvement.
• Team Player:
  shares experience and collaborates.
• Continuous Learner:
  tracks new trends, tools, industry practices.
• Resilient:
  manages stress in fast-paced conditions.

Qualifications

• 5+ years program or brand project management in FMCG, health, agency, innovation, or social-impact environments.
• Native Chinese speaker with proven Chinese copywriting skills, and ability to communicate and write in English fluently.
• Proven cross-functional leadership with vendors and institutional partners.
• Data-literate: builds simple dashboards, defines metrics, runs tests on content/process.
• Nice to have: international project experience; bilingual communication and writing; experience with multimarket asset governance, compliance for claims, and investor-facing materials; CN/SEA channel know-how and localization (platforms, languages, policy norms).