Marketing Communication Supervisor

1 day ago

Taipei City Taiwan Samsonite Full time $60,000 - $80,000 per year
Description

Responsibilities

1. Strategic Planning: Develop and execute integrated marketing communications plans, including content, digital marketing, advertising, and public relations.

2. Campaign Management: Planning, development, and implementation of marketing campaigns to promote products and services. Track, analyze, and report on campaign performance to optimize future efforts and ensure goals are met.

3. Content Creation: Create and edit compelling marketing materials, including social media posts, presentations, press releases, newsletters, and sales collateral. Ensuring consistent tone, style, and voice across all internal and external communications.

4. Public Relations Management: Lead public relations activities, including media outreach, event coordination, and press coverage.

5. Budget Management: Manage marketing budgets, track expenses, and measure performance to ensure timely and cost-effective delivery of campaigns. 

6. Market Analysis: Conduct market research to identify trends, opportunities, and new strategies for the business.

 

Qualifications

1. Experience with web analytics tools (e.g., Google Analytics).
2. Capability of writing and editing press releases, speeches, and social media content.
3. Bachelor's degree in marketing, communications, or a related field.
4. Proven experience in marketing communications roles.
5. Excellent written and verbal communication skills in Chinese and English.
4. Proven knowledge of content development and digital analytics tools.
5. High level of attention to detail, a proven ability to manage multiple tasks 
simultaneously.
6. A strong network of PR and media contacts would be advantageous.


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