Social Media Marketing Specialist

About Outo

We are Outo, challenging the traditional group tour and fully independent travel (FIT) models. Our goal is to become the largest
"New-Style Independent Travel"
brand in the global Chinese-speaking market. We are one of the fastest-growing teams in the Asian travel industry, utilizing an innovative "New-Style Independent Travel" model that combines the advantages of both group tours and free independent travel. We help our customers enjoy 100% of the fun of free travel with zero planning effort.

Our rapid growth stems from our mission to revolutionize outdated travel models, a mission that unites an exceptional and passionate team. Our team operates lean, fast, and is driven by data-based decision-making, committed to innovating how people take leisure trips. We have successfully helped over 4,000 customers from countries including Taiwan, Hong Kong, Singapore, Malaysia, the US, and Australia enjoy travel in ways they never imagined.

Social Media Specialist

We are seeking a proactive and highly creative Social Media Specialist to lead our multi-platform content strategy. This role requires an entrepreneurial spirit and a deep passion for digital trends, with a primary focus on driving engagement and growth via short-form video content.

Responsibilities

【Social Content Strategy & Production】

• Plan and execute comprehensive content strategies across all social platforms, and assist in the preparation of the annual budget proposal.
• Ideate and produce high-quality, native content from the target audience's perspective, focusing primarily on Instagram (IG), supported by Facebook (FB), YouTube Shorts, and LINE OA.
• Independently manage the planning, scriptwriting, filming, and editing of visual content and short-form videos (Reels / Shorts).

【Community Management & Engagement】

• Manage and maintain the official social accounts (IG, FB, YouTube), ensuring content quality, timely scheduling, and smooth posting operations.
• Engage with followers and respond to messages in real-time to maintain positive brand reputation and strong social buzz.
• Collaborate closely with relevant internal departments to ensure seamless cross-functional communication.

【Influencer Marketing & Trend Research】

• Lead product promotion through influencer marketing (KOL/KOC) and cross-industry collaboration projects, covering sourcing, outreach, negotiation, and content management.
• Track the latest social media trends and viral topics across markets, quickly adapting them into actionable content formats for the brand.
• Monitor competitor content strategies and continuously optimize the brand's social content approach.

【
Performance Tracking & Collaboration
】

• Monitor and analyze social media performance metrics (e.g., engagement rate, follower growth, CTR, traffic referral) and propose data-driven optimization strategies.
• Partner closely with the Digital Marketing team to ensure consistent external messaging and mutual support for ad placement and social content resources.

Qualifications

• 3+ years of professional experience in social media management or content creation.
• Proven proficiency in social content ideation and the planning/editing of native short-form videos (Reels/Shorts).
• Exceptional copywriting skills, with the ability to write compelling headlines and posts tailored to the linguistic habits of each platform.
• High sensitivity to social media trends; must be a heavy social media user capable of applying trends to brand content planning.
• Deep understanding of the operational logic and latest features of major social platforms, including IG, FB, and LINE OA.
• Strong cross-functional communication and collaboration skills to work effectively with Design, Digital Ads, and Events teams.