AI SaaS Growth Marketing Manager成長策略行銷經理

6 hours ago

Taipei City, Taiwan Telexpress Full time NT$400,000 - NT$700,000 per year

我們正在招募具備「策略思維」與「執行能力」的行銷經理,能主導公司產品行銷策略、品牌定位、潛在客戶開發與產品上市計畫,負責將 AI SaaS 產品推向更廣的市場舞台。這個角色將是公司產品與銷售的橋樑,你將直接與 BU Head、BD、產品與設計團隊合作,從策略擬定 → 執行落地 → 成效分析 全面主導成長動能。

【工作內容】

一、行銷策略與成長規劃

※擬定年度行銷計畫與KPI(潛在客戶、ROI、轉換率等),推動成長目標。

※建立品牌定位與產品行銷策略,整合SEO/SEM/社群等多通路推廣。

※監測市場趨勢與競品動態,提出差異化市場策略。

二、潛在客戶開發與行銷自動化

※管理線索來源(官網、廣告、活動報名等),進行leads初篩與評估。

※建立標準化線索評分與交接流程,確保業務團隊高效轉化。

※運用HubSpot/Looker Studio等工具追蹤漏斗表現與行銷ROI。

三、產品與內容行銷

※制定內容行銷策略,產出案例、電子報、白皮書與影片腳本等素材。

※撰寫具故事力與轉換導向的文案與自動化溝通信件。

※與產品團隊共同規劃新品上市(Go-to-Market)活動與線上研討會。

四、跨部門協作與市場洞察

※與產品、BD、客服等團隊協作,轉化市場回饋為產品優化方向。

※分析潛在客戶行為與成效,產出行銷報告與洞察,持續優化客戶旅程。

必備條件


• 具 3 年以上產品行銷策略與潛在客戶開發經驗


• 具備行銷漏斗與潛在客戶管理經驗(Lead Qualification/Sales Funnel)。


• 熟悉數位廣告與 CRM 工具(Google Ads、Meta、HubSpot、GA4、Looker Studio)。


• 具備內容撰寫能力(案例、電子報、行銷信件、落地頁文案)。


• 具良好邏輯思維、分析能力與跨部門協作經驗。

加分條件


• 曾主導新產品上市(Go-to-Market)或產品品牌重塑專案。


• 具備 MarTech、AI SaaS、CRM、Chatbot 相關產品經驗。


• 有 leads 初篩、業務支持或 Sales Enablement 經驗。

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