Marketing Manager

18 hours ago

Taipei Taipei Taiwan Shanghai BSF Human Resources Co. Full time $60,000 - $80,000 per year


Job brief

Our client is a prominent player in the cross-border education industry, dedicated to providing high-quality academic planning, application guidance, and localized learning support for students pursuing international education. With in-depth insights into Japanese education markets, it has built a stable service network and an excellent reputation in target regions. Currently in a phase of business expansion, the company continuously optimizes its service system to meet the growing needs of more students, and strives to be a core bridge connecting high-quality educational resources between global Chinese-speaking community and Japan.
We're excited to welcome a proactive leader who can elevate our online marketing reach and connect more students with life-changing Japanese language learning experiences

Please note that this position requires relocating to Tokyo,Japan.

Responsibilities
  • Develop and execute digital admission strategies to attract global students, including optimizing online channels (social media, study-abroad forums, targeted ads, and lead-generation campaigns).
  • Drive end-to-end enrollment: from lead nurturing (via email, virtual consultations) to application review, visa support coordination, and conversion of prospects into enrolled students.
  • Focus on expanding recruitment in Chinese-speaking markets, leveraging fluent Chinese communication to engage with students, agents, and partners.
  • Analyze enrollment data, track digital campaign performance, and iterate strategies to meet monthly/quarterly admission KPIs.
  • Collaborate with marketing and academic teams to refine student-facing materials (digital brochures, web content, virtual open house sessions).
Requirements
  • 3+ years of experience in online admission/customer acquisition, preferably in education (language schools, study-abroad programs, or international education).
  • Fluent Mandarin Chinese (spoken/written) is highly preferred ability to engage Chinese speaking students, parents, and education agents effectively.
  • Strong Japanese communication skills (business-level); English proficiency is a plus.
  • Deep understanding of digital recruitment tools: social media platforms (WeChat,Line, Xiaohongshu,LinkedIn,etc.), lead management systems, and online advertising (Google Ads, social ads).
  • Results-oriented mindset with a track record of meeting enrollment targets through digital initiatives.
  • Cross-cultural awareness and ability to work with a diverse team and student base.

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