Marketing Manager

1 day ago

Taipei Taipei Taiwan Usobi Full time $60,000 - $120,000 per year


Nationality: Taiwanese
Languages - Mandarin, English

Experience: Minimum 3 years of relevant experience
Requirement: Solid understanding of global markets and regional differences

1. Brand Promotion Execution
Assist in planning annual promotional campaigns and content production cadence in alignment with brand positioning. 

Participate in brand communication initiatives including game launches, trade shows, and KOL collaborations.

Create brand-related copy such as website introductions, game lore, background stories, and press releases.

2. Online Advertising & Content Management
Support planning and execution of online ad campaigns (including Google Ads, Meta, DSP, etc.).Optimize ad creatives and adapt copy/design to comply with regulations in different markets.

Coordinate with designers to ensure consistency and compliance across all ad versions.

3. Compliance Review & Brand Consistency
Stay informed on advertising restrictions and red lines across all licensed markets related to the Slot and iGaming industries.

Review websites, ads, packaging, and social media content to ensure regulatory compliance globally.

Ensure all marketing materials align with each region's legal and cultural expectations.

4. Compliance Certifications & Licensing Requirements
Understand major gambling regulatory bodies' licensing structures and branding requirements, including:
Malta Gaming Authority (MGA): Compliance guidelines for B2B / B2C branding and promotion.

Work with legal and compliance teams to prepare brand-related certification content (e.g., ISO 27001 wording, privacy policies, disclaimers, responsible gaming labels).Integrate compliance messaging into brand materials to enhance trust and credibility.

5. Brand Assets & Visual Guidelines Management
Maintain and enforce brand visual identity standards (logo, color schemes, typography, templates).Manage marketing asset libraries, co-branding partnerships, and shared content authorization.


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