Commercial Excellence Manager-RGM, Customer Centricity

1 day ago

Taipei Taipei City, Taiwan Suntory Beverage & Food Health Enrichment Full time NT$2,000,000 - NT$2,500,000 per year

JOB SUMMARY

Drive strategic alignment between commercial growth and customer profitability interests by integrating Revenue Growth Management (RGM) and Customer Centricity. RGM is fundamentally about driving profitable growth through levers such as pack/price architecture, trade terms, promotions, and product mix optimization. These levers directly impact customer profitability, making Customer Centricity a natural extension of RGM. By embedding Joint Business Planning (JBP), shopper insights, and innovation strategies like PPA, this role ensures that commercial strategies are rooted in understanding and delivering customer value. Grouping RGM with Customer Centricity enables a more strategic and value-driven approach to customer partnerships, fostering sustainable growth and mutual success across markets.

JOB RESPONSIBILITIES

  • Lead the strategic integration of Revenue Growth Management (RGM) and Customer Centricity to drive profitable, customer-aligned growth across diverse markets.
  • Deliver balanced RGM strategies using five core levers:
  • Pack/Price Architecture (PPA): Embed consistent strategy and protocols across markets.
  • SKU Optimization: Align portfolio strategy with channel and shopper needs.
  • Pricing & Promo Governance: Maintain pricing audits and promotional tracking to ensure competitiveness and margin delivery.
  • Product x Channel Strategy: Improve mix and conversion through targeted channel strategies.
  • Trade Investment & Rebate Optimization: Enhance ROI and align incentives with performance goals.
  • Co-lead RGM initiatives with Commercial Excellence Lead of Cluster to ensure strategic alignment and execution excellence.
  • Improve customer sentiment across digital and physical touchpoints.
  • Support and coach Joint Business Planning (JBP) processes to foster collaborative growth.
  • Strengthen customer partnerships through value-based engagement and tailored solutions.
  • Identify and unlock growth opportunities in digital channels.
  • Develop tailored portfolio-PPA strategies for online platforms.
  • Optimize pricing and promotional strategies to drive conversion and profitability.
  • Develop and automate performance dashboards related to RGM levers.
  • Provide on-demand analytics support (e.g., sell-in/sell-out reconciliation, internal offtake, Nielsen consumption).
  • Use tools like Power BI, Salesforce, and NielsenIQ for data-driven decision-making.
  • Embed agile practices including sprint planning, retrospectives, and agile governance.
  • Align strategies across functions and markets for rapid course correction and continuous improvement.

QUALIFICATIONS

  • Bachelor's degree in Business, Finance, Economics, or a related field.
  • 7–10 years of experience in FMCG, with a strong background in Commercial Excellence, RGM, or related fields.
  • Proven expertise in category management, shopper marketing, and strategic planning.
  • Strong project management and problem-solving skills.
  • Excellent influencing and networking abilities across all levels of the organization.
  • Business acumen with a holistic view of commercial performance.
  • Willingness to travel and engage in Gemba activities across markets.

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